Alejandro Daniel Andrade
Boca Raton,FL
Summary
Experienced software engineer with a decade of professional background, emphasizing the last 2 years in digital and influencer marketing. Adept Growth Hacker with a track record of surpassing marketing goals through the creation of high-performing, diverse digital marketing strategies. Enthusiastic about establishing connections with target demographics and achieving continual expansion. Driven by data-driven insights and adept at adjusting to evolving market dynamics.
Overview
10
10
years of professional experience
Work History
Digital Marketing Specialist
Dfinity Foundation
01.2022 - 08.2023
- Managed community engagement, fostering vibrant Twitter community and onboarding over 20,000 individuals.
- Created and moderated Discord server with 1000+ active users, and led team in developing Discord bot for community engagement.
- Established brand "Crypto is Good" and grew it to 126,000 TikTok followers and 18,000 YouTube subscribers using data-driven strategies.
- Leveraged "Crypto is Good" platform to influence other influencers and expand our ecosystem.
- Hosted and participated in numerous online speaking events, Twitter Spaces, and YouTube live sessions, discussing technology and crypto industry.
- Led creation of "Cig Dao," decentralized organization that provides grants to small businesses and operates autonomously, raising $60,000 in funds.
- Initiated NFT project that onboarded over 300,000 new users into ecosystem.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
Sr Software Engineer
Nike/Modernizing Medicine/Caring People
01.2014 - 12.2021
- Accumulated 8 years of experience in Software product development including leadership and team roles
- Expertise in enterprise software, web design, cloud architecture, Linux administration, and product development.
- Led software development initiative as subject matter expert and primary point-of-contact for project management staff.
- Trained and mentored junior developers and engineers, teaching skills and working to improve overall team performance.
- Provided technical support using knowledge of complex technology to solve problems and support new projects.
- Worked with project managers, developers, quality assurance and customers to resolve technical issues.
Education
Bachelor of Science - Information Technology
Florida International University
Miami, FLSkills
- Digital Content Development
- Public Speaking
- Project Management
- Search Engine Optimization Practices
- Content Development
- Video Production
- Social Media and Promotions
- Google Analytics
- Content Strategy
- Cloud Computing
- Community Management
- Online Community Building
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Digital Marketing Specialist
Dfinity Foundation
01.2022 - 08.2023
Sr Software Engineer
Nike/Modernizing Medicine/Caring People
01.2014 - 12.2021
Bachelor of Science - Information Technology
Florida International University
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