Aleksandra Szlachcic
Phoenix,AZ
Summary
Senior Brand Strategy Consultant specializing in building brands from concept to launch, with a focus on positioning, messaging, and growth. Background in sales and marketing supports strong commercial execution.
Overview
16
16
years of professional experience
Work History
Brand & Strategy Director
Wealth Prophet
Scottsdale, AZ
01.2023 - Current
- Led brand strategy and full brand build for a fintech platform
- Defined identity, positioning, and messaging
- Positioned product as a fintech private network
- Designed the app and website; wrote all copy and led launch
- Generated 100+ pre-launch user sign-ups
Founder & Creative Brand Director
Moon Infusions
01.2014 - 01.2018
- Founded and launched a vitamin supplement brand end-to-end
- Led product formulation, brand strategy, and messaging
- Designed all brand and marketing assets
- Built and managed Shopify e-commerce store
- Ran social media and content
- Generated $300,000+ in revenue
Territory Manager
Anheuser-Busch InBev
01.2010 - 01.2014
- Managed 30+ corporate, 75 independent, and 24 retail accounts
- Executed marketing and product placement strategies
- Grew territory market share by 2% year-over-year
- Consistently exceeded sales targets
- Top performer; Rep of the Month (5x
Education
AAS - Sales & Marketing
Scottsdale Community College
Scottsdale2027
Graduate Certificate - Marketing Management
Sheridan College
Oakville, Canada01-2010
BA Honours - English Literature & Communication
Queen's University
Kingston, Canada01-2009
Skills
- Brand strategy and positioning
- Customer and market insight
- Go-to-market strategy
- UX and website/app direction
- Copywriting and content direction
- Launch and growth strategy
Languages
English
French
Polish
Spanish
Timeline
Brand & Strategy Director
Wealth Prophet
01.2023 - Current
Founder & Creative Brand Director
Moon Infusions
01.2014 - 01.2018
Territory Manager
Anheuser-Busch InBev
01.2010 - 01.2014
AAS - Sales & Marketing
Scottsdale Community College
Graduate Certificate - Marketing Management
Sheridan College
BA Honours - English Literature & Communication
Queen's University