Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
Generic

Alex Llaneza

Miami,FL

Summary

Dynamic professional with over 15 years of experience in the HVAC/R industry, specializing in sales and technology. Proven success in North American and international markets, with expertise in export distribution, e-commerce, product development, and management. Notable achievements include introducing the QE and Emerson Quiet Kool brands to the U.S. market while effectively leading teams in sales strategy. Committed to fostering integrity, teamwork, and growth through active collaboration with industry associations to advance HVAC/R and technology initiatives.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Regional Sales Manager

Filtration Group
04.2024 - Current
  • Filtration Group is part of the Madison Industries family of businesses, one of the largest and most successful privately held companies in the world. I have proudly been able to expand our market share with accounts like Leon Medical and Ferguson Enterprises while increasing existing accounts by 20%.
  • Filtration Group is the largest U.S. based HVAC/R filter manufacturer. We are the leading manufacturer of indoor air quality filters and equipment, with a presence and capability in sectors such as airports, commercial and residential towers, cleanrooms, schools and universities, hospitals, government facilities, hospitality, industrial, museums, archives, libraries, and gas turbines.

Area Sales Manager

Ferguson Enterprises
04.2023 - 04.2024
  • Ferguson is North America's leading value-added distributor across residential, non-residential, new construction and repair, maintenance, and improvement (RMI) end markets. Spanning 34,000 suppliers and more than one million customers, we deliver local expertise, value-added solutions, and the industry’s most extensive portfolio of products. From infrastructure, plumbing, and appliances, to HVAC/R, fire protection, fabrication, and more, we make our customers’ complex projects simple, successful, and sustainable.

Area Sales Manager

Integrated Cooling Solutions
11.2020 - 02.2023
  • Manage quarterly and yearly team sales pipeline and funnel via e-commerce CRM and lead project development for international HVAC/R wholesale distribution company.
  • Develop and manage partnerships with key suppliers to source and leverage high quality, reasonably priced manufacturing on OEM basis.
  • Optimize response time and triple RFP reply rates for both domestic and international clientele. Prepare written proposals for RFP’s, client presentations, cross-selling audio and video capabilities.
  • Full responsibility for entire CRM strategy implementation. Develop and maintain a strategic territory plan for target clients. Promote to emerging market role to identify potential growth channels/products that would grow long-term wholesale clients.

Managing Director

Refrisource.com
08.2012 - 11.2020
  • Developed and designed refrisource.com and hvacnation.com as an HVAC/R e-commerce platform, offering globally recognized product lines.
  • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
  • Utilized the platform to bring Quality Engineering brand to market, as they had been solely engaged in wholesale distribution in South and Central America.
  • Surpassed growth targets and revenue projections by coordinating and planning sales through several HVAC/R distribution facilities.
  • Manage the overall e-commerce sales and operations including strategy, marketing, logistics, and budgeting.

Licensed Relationship Banker

JPMorgan Chase & Co.
11.2018 - 11.2020
  • Researched and calculated impact of operational changes to client budgets, financial processes and future plans.
  • Partnered with financial advisors, mortgage bankers and business relationship managers, to connect customers with experts according to their financial need.
  • Met clients daily to build lasting relationships and discover financial needs to tailor product and service recommendations.
  • Protected client assets with strategic risk management approaches.
  • Evaluated competitor data and statistics for clients to develop business & personal investment strategies and drive growth.

Regional Sales Manager

Quality Engineering Products
11.2008 - 07.2018
  • Established 134 new accounts in assigned territory (U.S., Mexico, & The Bahamas) worth over $5M annually.
  • Created visual marketing approach through contact development and organized yearly presence at AHR Expo (largest global HVAC/R trade show).
  • Increased sales in Mexican market to $4M per year through business development, marketing and relationship management.
  • Introduced and maintained QE and it's partnerships as competitive force in designated markets (Ranco, Emerson, US Motors, Samsung, Tecumseh, Panasonic, Paragon, and more).
  • Secured ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.

Education

Bachelor of Science -

Florida International University
Miami, FL
05.2007

Skills

  • Bilingual - English & Spanish
  • Sales management & operations
  • Marketing
  • Self starter
  • Client development
  • Market analysis

Websites

Certification

  • Securities Industry Essentials (SIE)
  • Investment Co. & Variable Contracts Products Rep. (Series 6)
  • FLA Life Insurance & Annuity Incl. Variable Contracts (0214)

Languages

English (Native or Bilingual)
Spanish (Native or Bilingual)

Timeline

Regional Sales Manager

Filtration Group
04.2024 - Current

Area Sales Manager

Ferguson Enterprises
04.2023 - 04.2024

Area Sales Manager

Integrated Cooling Solutions
11.2020 - 02.2023

Licensed Relationship Banker

JPMorgan Chase & Co.
11.2018 - 11.2020

Managing Director

Refrisource.com
08.2012 - 11.2020

Regional Sales Manager

Quality Engineering Products
11.2008 - 07.2018

Bachelor of Science -

Florida International University

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