Alejandro "Alex" Reyes

Supervised daily operations, optimizing workflow and ensuring high customer satisfaction.

Developed strategies to boost sales productivity and profitability within department.

• Maintained organized and operational sales floor by re-merchandising and straightening displays.
• Ensured cleanliness and organization throughout store to promote positive customer interactions.
• Assisted customers with transactions through various POS systems, enhancing overall experience.
• Trained new staff on procedures and effective customer service techniques.
• Managed opening and closing procedures, maintaining strict financial controls and store readiness.
• Promoted teamwork among staff by encouraging collaboration on projects.

Developed targeted initiatives that enhanced sales productivity and profitability.

Recruited, hired, and trained staff to optimize team performance and achieve sales targets.

• Coached associates on exceptional customer service, increasing customer satisfaction levels.
• Collaborated with leadership to uphold high merchandising standards.
• Managed inventory effectively, contributing to shrinkage reduction goals.
• Trained staff on product knowledge and service techniques to improve customer interactions.
• Cultivated long-term customer relationships through consistent engagement.

Oversaw daily operations across women's, men's, and kid's apparel, ensuring compliance with Nordstrom Rack standards.

• Trained and coached sales associates, resulting in improved customer service and achievement of sales targets.
• Maintained merchandise presentation in accordance with brand guidelines.
• Collaborated with store manager and merchandising team to optimize stock availability and enhance customer shopping experience.
• Recruited and developed team members, fostering a positive and inclusive work environment.
• Developed onboarding program for new hires to enhance team integration and streamline training process.
• Utilized point-of-sale and inventory management systems to monitor sales and maintain stock levels.

• Directed recruitment and training of men’s apparel sales team, improving sales knowledge and customer engagement.
• Utilized directive selling techniques, boosting sales outcomes for team and department.
• Ensured positive customer experiences through personalized service and product expertise.
• Collaborated with department manager to implement business plans, driving volume and productivity targets.
• Cultivated long-term customer relationships by engaging actively on sales floor.
• Maintained high merchandising standards in partnership with department manager.
• Managed inventory levels, stock replenishment, and shrinkage control measures effectively.
• Supported daily store operations, including cash handling and opening/closing procedures.

Consistently exceeded sales targets through personalized styling recommendations.

• Engaged customers to identify needs and customize solutions for improved promotions.
• Monitored men's fashion trends to provide relevant advice aligned with customer interests.
• Cultivated strong customer relationships, boosting loyalty and encouraging repeat visits.
• Maintained organized sales floor with strategic merchandising practices.

• Recruited, hired, trained, and motivated a high-performing team to achieve sales objectives.
• Coached employees on processes and systems to enhance customer shopping experiences.
• Trained staff on customer service best practices and company policies to ensure compliance.
• Built strong relationships with store manager, area/regional manager, and leadership team to align on service goals.
• Drove store volume by educating teams on service experience initiatives, including Nordstrom Rewards and customer engagement programs.
• Collaborated with teams to identify and implement improvements in overall shopping experiences for customers.
• Analyzed customer feedback to identify service improvement areas and support initiatives.
• Served as point of contact for escalated customer issues, coordinating with internal teams.

• Oversaw hiring processes, streamlining candidate sourcing, interviewing, and onboarding to improve recruitment outcomes.
• Led and implemented HR strategies to align with company mission, enhancing customer satisfaction.
• Managed employee engagement initiatives to resolve workplace issues and uphold a respectful environment.
• Delivered training programs that enhanced employee skills and supported professional growth initiatives.
• Administered benefits programs, ensuring compliance with labor laws while effectively communicating benefits to employees.
• Drove initiatives to cultivate a culture of respect, trust, and empowerment among employees.
• Supported diversity initiatives to ensure equitable opportunities for all team members.
• Maintained HR policies in accordance with legal requirements and company standards.

Oversaw HR operations across stores to align with Nordstrom’s people-first culture.

• Analyzed staffing needs and developed recruitment strategies to fulfill business objectives.
• Led hiring initiatives, streamlining job postings, interviews, and onboarding processes for new hires.
• Acted as liaison among store managers, associates, and corporate HR to resolve conflicts.
• Ensured compliance with labor laws, company policies, and Nordstrom’s core values.
• Coordinated training programs to advance career development and promote internal mobility.
• Developed performance review processes, delivering constructive feedback and coaching to enhance employee growth.

Assisted in recruitment processes by posting job openings, shortlisting candidates, and scheduling interviews.

• Coordinated hiring processes and facilitated orientation sessions to integrate new hires effectively into the organization.
• Served as point of contact for employees, providing prompt responses to HR inquiries.
• Maintained accurate employee databases, attendance, and leave records to ensure compliance with labor laws and support HR operations.
• Supported payroll documentation and administration of salary-related tasks.
• Ensured adherence to employment laws throughout recruitment and hiring practices.
• Facilitated training programs to improve onboarding experience and accelerate new hire acclimatization.