ALEX VARGAS
Las Vegas,NV
Summary
Operations Manager with proven success in cannabis retail leadership at Deep Roots Harvest. Since stepping into the OM role, I have gained a strong understanding of the cannabis business model, with a focus on maximizing hospitality, cannabis education, and authentic guest rapport. These efforts have directly driven measurable growth in performance metrics and customer satisfaction.
Through staff coaching and asking the right questions at the point of sale, we strengthened our KPIs, increased customer retention, and elevated the overall guest experience. As a result, our ADS | UPT, alongside a noticeable improvement in Google reviews and repeat traffic. I firmly believe that combining great service with great product creates long-term loyalty and sustainable business growth.
Overview
2026
2026
years of professional experience
Work History
Operations Manager
Deep Roots Harvest INC
06.2025 - Current
- Established positive and effective communication among staff and leadership. Making Cannabis Fun.
- Inventory SOP and processes.
- Identified and resolved unauthorized, unsafe, or ineffective practices.
- Developed and implemented strategies to maximize customer satisfaction.
- Fostering an environment where everyone feels welcome.
- Hospitality is our main focus as it has become our culture at North Las Vegas Craig.
Operational Lead
Deep Harvest
- Current
- In my current position at Deep Harvest, I have played a key role in training, developing, and mentoring sales employees, helping them reach and exceed performance goals. By clearly communicating sales objectives and key performance indicators (KPIs), I’ve been able to improve team alignment and drive results. Additionally, I’ve coached employees on sales techniques and best practices, resulting in significant improvements in upselling and customer satisfaction.
- My experience also includes delegating tasks to maintain an efficient workflow, ensuring that both customer needs and business objectives are met. I take pride in fostering a collaborative and motivated work environment where employees feel supported and empowered to succeed.
Front House Manager
The Source Dispensaries
02.2022 - Current
- A Front of House (FOH) Manager in the cannabis industry plays a pivotal role in ensuring exceptional customer experiences and efficient dispensary operations. This position requires a blend of leadership, customer service expertise, and compliance knowledge specific to cannabis retail.
Sales Floor Lead / operational lead
The Source Dispensaries
02.2019 - Current
- Assisted with training, development and mentoring of sales employees.
- Delegated tasks to maintain efficient workflow.
- Communicated sales goals and key performance indicators to employees.
- Coached employees on sales techniques and best practices, improving upselling.
- I am currently an Operational Lead, I believe my skills in team development, sales coaching, and workflow optimization make me a strong candidate for this role.
Clerical Support, Reception Coordinator
The Source Dispensaries
02.2019 - Current
- Documentation Call management Payment processing, Usa
- Maintained Reception standards, checking in guests and issuing badges to visitors if needed
- Greeted persons entering establishment, determined nature and purpose of visit, and provided information to specific promotion in store
- Supported customers with prompt answers and personalized support for both callers and visitors
- Contributed ideas for improving work processes in Reception-Intake
- Seriously + Fun
Assistant Manager
Chuck E. Cheese
10.2010 - 06.2017
- Assistant Manager Grand Canyon Location
- 1. - Present
- Career Progression: Advanced from Cashier to Team Lead, then Opening Coordinator, and ultimately Assistant Manager, demonstrating commitment and leadership.
- Operational Management: Oversee daily operations, ensuring efficiency and adherence to company standards.
- Team Leadership: Supervise and mentor a diverse team, fostering a collaborative and high-performance work environment.
- Cross-Regional Experience: Gained valuable insights working in the California market under District Manager Louis’s supervision.
- Key Achievements:
- Sales Growth: Implemented strategic initiatives that resulted in a 15% increase in annual sales.
- Customer Satisfaction: Enhanced guest experience, leading to a 20% improvement in customer feedback scores.
- Process Improvement: Streamlined inventory management, reducing discrepancies by 25%.
Education
High School Diploma -
Del Sol High
Las Vegas, NV05-2009
Skills
- Service prioritization
- Training and coaching
- POS system operations
- Customer service delivery
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Golden Bong Award 2022
Golden Bong Award, February 2022, The Golden Bong Award is a notable accolade within the cannabis industry, recognizing excellence across various categories., These recognitions highlight the achievements of leading brands and products in the cannabis sector, underscoring the industry’s commitment to quality and innovation.
Timeline
Operations Manager
Deep Roots Harvest INC
06.2025 - Current
Front House Manager
The Source Dispensaries
02.2022 - Current
Sales Floor Lead / operational lead
The Source Dispensaries
02.2019 - Current
Clerical Support, Reception Coordinator
The Source Dispensaries
02.2019 - Current
Assistant Manager
Chuck E. Cheese
10.2010 - 06.2017
Operational Lead
Deep Harvest
- Current
High School Diploma -
Del Sol High