Summary
Skills
Work History
Education
Leadership Community
Early Career
Overview
Timeline
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ALEXA ARMSTRONG
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ALEXA ARMSTRONG

Boston,MA

Summary

Senior executive with proven success in driving revenue growth, launching markets, and acquiring clients across diverse sectors. Developed and led high-performing sales and relationship teams, managing substantial client portfolios and securing major partnerships with multimillion-dollar deposits. Achieved significant incremental revenue through strategic events, go-to-market initiatives, and targeted outreach, effectively converting high-value prospects. Expertise in marketing, compliance, CRM analytics, and marketing/event activation to implement scalable and compliant programs.

Skills

  • High-Value Client Acquisition
  • Fundraising & Investor Relations
  • Go-to-Market Strategy
  • Revenue & Business Planning
  • CRM & Data Analysis
  • Luxury Brand Management
  • Compliance & Regulatory Alignment
  • Cross-Functional Leadership
  • Event Activation
  • Franchise & Operations Management

Work History

National VIP Acquisition Manager

DRAFTKINGS
10.2022 - Current
  • Led and coached a team of New Business Executives to acquire and onboard high-value customers; increased VIP activation rate by 170%.
  • Designed and executed national events and activations that drove awareness and converted prospects into high-value clients, producing $27M incremental revenue.
  • Launched go-to-market strategies in newly regulated markets; established regional presence and achieved #1 market share across MA, NY, OH, KS, D.C., KY, ME, VT, NC, MO, AK, PR.
  • Partnered cross-functionally with compliance, legal, and marketing to ensure campaigns, personalized offers, and activations met regulatory and brand standards.
  • Designed a seamless onboarding journey that improved time-to-first-transaction and increased retention and lifetime value.
  • Prospected and converted high-net-worth clientele through targeted outreach and lead-generation campaigns, expanding the VIP pipeline by 10K+ leads.
  • Represented the company at industry events, established 40+ strategic partnerships, and supported onsite activations with frequent travel and flexible hours.

Player Development Executive & State Lead

DRAFTKINGS
06.2021 - 10.2022
  • Managed a book of 350+ high-value clients; built trusted relationships to retain business and drive growth; achieved 110–148% of book performance each quarter in year one.
  • Traveled to 20+ client hospitality events nationwide; upgraded 45+ clients into higher-value tiers and captured full wallet share from competitors.
  • Won two sales contests, launched services in a new state, and grew a book from ~75% to 115% of target within four months; secured $20M in client deposits and 40 referrals in 3.5 months.
  • Trained and mentored new hires; partnered with leadership on market and wallet-share strategy during rapid growth (supported +26% market share gain in NY over three months).
  • Compiled client feedback and collaborated across teams to improve platform functionality, internal processes, and user experience as a top-performer committee member.

Founder & CEO

DISINFECT BOSTON
05.2020 - 12.2021
  • Built company from the ground up during the pandemic; grew to service 100+ accounts and opened six franchises; led a team of 15.
  • Secured 60+ accounts within months and negotiated six-figure national partnerships; managed end-to-end partnership execution.
  • Franchised business to six locations nationwide and obtained WBE certification (MA).
  • Managed business development, marketing, operations, finance, legal, and all advertising/social strategies.

National Development Officer

TEAM IMPACT
09.2018 - 06.2021
  • Developed and implemented donor-centric strategies, increasing revenue while overseeing team goals and internship program.
  • Created and managed stewardship and cultivation strategies through targeted marketing campaigns.
  • Planned and executed events, including annual game day gala and small-scale VIP gatherings.
  • Identified and managed prospect research strategy for national development team.
  • Delivered presentations for senior leadership, board members, and external stakeholders.
  • Built and maintained authentic relationships with prospects, donors, corporations, and foundations, generating new revenue streams.
  • Secured six-figure partnership with Omaze and celebrity endorsers, enhancing awareness and funding; raised $700K in year zero of West Coast launch, exceeding goals by 350%.

Development Operations Manager

TEAM IMPACT
09.2018 - 04.2020
  • Managed $6 million budget through pipeline analysis, prospect research, and financial reporting.
  • Collaborated with senior leadership and CEO to prepare briefings for board meetings.
  • Enabled department to achieve annual goals by creating and managing operational processes.
  • Executed operations for all events, including annual gala generating $3 million in revenue.
  • Implemented CRM system by integrating Salesforce platform with third-party applications.
  • Analyzed data to prepare and present financial dashboards for team impact discussions.

Senior Development Associate

NORTHEASTERN UNIVERSITY ADVANCEMENT
01.2015 - 01.2018
  • Supervised strategic relationship management and correspondence for VP and 13 direct reports.
  • Oversaw pipeline development toward $75 million fundraising goal, monitoring progress closely; raised $150,000 for special event campaign within three months through targeted efforts.
  • Supported and managed the development team in all aspects of fundraising, including prospect research, donor cultivation, stewardship, event planning, and grant writing.
  • Managed project activities including data analysis, briefing preparation, and presentation development for senior leadership.
  • Coordinated events to promote university advancement and foster community connections.
  • Analyzed donor data to identify trends and inform targeted fundraising efforts.
  • Coordinated internal training programs to enhance team skills and performance.

Education

Master of Science - Sports Leadership

Northeastern University
Boston, MA

Bachelor of Science - Psychology & Human Services

Northeastern University
Boston, MA

Study Abroad -

University of Sydney

Leadership Community

  • DraftKings President’s Club
  • Women’s BRG
  • Diversity & Inclusion Committee
  • Co-Founder, Care for Kenya
  • Women in Sports & Entertainment
  • Captain, Northeastern Varsity Volleyball

Early Career

  • Sponsorship Manager, Boston Blades
  • Development Research & Project Assistant, Northeastern University
  • Development Associate Co-op, Northeastern University

Overview

11
11
years of professional experience

Timeline

National VIP Acquisition Manager

DRAFTKINGS
10.2022 - Current

Player Development Executive & State Lead

DRAFTKINGS
06.2021 - 10.2022

Founder & CEO

DISINFECT BOSTON
05.2020 - 12.2021

National Development Officer

TEAM IMPACT
09.2018 - 06.2021

Development Operations Manager

TEAM IMPACT
09.2018 - 04.2020

Senior Development Associate

NORTHEASTERN UNIVERSITY ADVANCEMENT
01.2015 - 01.2018

Master of Science - Sports Leadership

Northeastern University

Bachelor of Science - Psychology & Human Services

Northeastern University

Study Abroad -

University of Sydney

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ALEXA ARMSTRONG