Alexa McPhee
Brooklyn
Summary
Driven sales professional with proven success in building relationships and exceeding quotas. Expertise in strategic outreach, analytics, and team mentoring, focused on delivering impactful results in high-stakes environments.
Overview
3
3
years of professional experience
Work History
Senior Sales Development Representative
Kenko AI
Brooklyn
10.2025 - Current
- Drove pipeline for AI-powered marketing, SEO, and booking platform for fitness studios
- Partnered with sales leadership to develop outbound strategy, refine talk tracks, and test messaging for AI marketing, conversion, and studio growth
- Collaborate with AEs and marketing to strengthen competitive positioning, sales messaging, and outbound performance
- Conducted personalized website, SEO, and Google Business Profile audits to create tailored outreach and identify growth opportunities for prospects
- Train and onboard new SDR hires on product positioning, outbound process, and objection handling
- Support hiring by interviewing SDR candidates and helping assess team fit
Co-founder, Event Producer
And Good Co. Creative LLC.
Brooklyn
07.2025 - Current
- Produced and marketed events for 100+ attendees, fostering partnerships with vendors, creators, and brands
- Negotiate contracts with venues, performers, and vendors to deliver high-quality experiences within budget
- Led digital marketing initiatives on Canva, CapCut, Instagram, and TikTok, enhancing audience growth and engagement
- Developed strategies for brand, marketing, and finances to scale community-driven events
Senior Sales Development Representative
Arketa (YC S20)
Brooklyn
06.2024 - 07.2025
- Ranked top 3 SDRs company-wide; exceeded quota 5 consecutive months through personalized, high-volume outreach (200+ daily dials, LinkedIn, and targeted email sequences)
- Sourced two of the largest deals in company history by building trusted relationships with small business owners and brand decision-makers
- Leveraged HubSpot CRM to track pipeline, analyze performance metrics, and optimize outreach sequencing for higher ROI
- Partnered cross-functionally with AEs and marketing to craft compelling sales narratives tailored to brand needs
- Mentored new SDRs, sharing talk tracks and insights that improved team-wide outreach strategies
Non-technical Co-founder
Eventrov
Brooklyn
05.2023 - 05.2024
- Founded an early-stage events startup connecting event planners with vetted vendors, artists, and venues via AI-matched curation.
- Managed the founding team and led the company vision, brand, and external communication strategy.
- Built a waitlist of 500+ early customers through direct outreach and live pitching to planners and partners.
- Exited when the founding team disbanded; gained firsthand experience in leadership, product-market fit, and the importance of building foundational business knowledge before reinvesting.
Marketing and Sales Team Lead
Up and Up Festival
Clemson
01.2023 - 05.2023
- Led campus launch of event campaign, managing 12-person team to sell 1,700+ tickets within 48 hours
- Created and deployed social content, achieving 1.2K IG followers in 8 weeks
- Managed event logistics and promo calendar, coordinating on-the-ground brand activations
Education
Bachelor of Arts - Spanish And International Business
Clemson University
Clemson, SC05-2023
Skills
- Pipeline management
- Outbound strategy
- CRM utilization
- CRM software
- Digital marketing tools
- Copywriting and outreach
- Event management
- Detail-oriented
Languages
Spanish
Professional
Timeline
Senior Sales Development Representative
Kenko AI
10.2025 - Current
Co-founder, Event Producer
And Good Co. Creative LLC.
07.2025 - Current
Senior Sales Development Representative
Arketa (YC S20)
06.2024 - 07.2025
Non-technical Co-founder
Eventrov
05.2023 - 05.2024
Marketing and Sales Team Lead
Up and Up Festival
01.2023 - 05.2023
Bachelor of Arts - Spanish And International Business
Clemson University