Alexander Gaddis La Sala
Rego Park,NY
Summary
Results-oriented professional with strong business background. Skilled in overseeing financial, operational, marketing and customer service areas. Proven abilities in launching and growing successful businesses.
Successful Company Owner with 20 years of experience in real world conditions. Built horizontal and vertical connections to improve professional relationships with vendors and clients.
Traveled 60+ countries due to a strong appreciation and respect for other cultures.
Committed, collaborative, focused, honest, inclusive, and trustworthy.
Overview
20
20
years of professional experience
Work History
Advertising Technology Company Owner
Okissa, LLC
12.2021 - 07.2023
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Designed and developed an advertising technology application and website.
- Headed R & D and oversaw its primary focus which was to allow customers to view and provide feedback on digital advertisements for a chance to earn real money.
- Mitigated business risks by working closely with staff members and assessing performance.
Import / Export Company Owner
SydSys, PTY
10.2008 - 11.2021
- Reduced operational risks while organizing data to forecast performance trends.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
Import / Export Company Owner
Gaddis & La Sala, Co.
08.2003 - 09.2008
- Developed long-term relationships with key international clients, vendors and service providers.
- Liaised with sales department to develop customer-specific import handling procedures to enhance delivery methods and improve customer satisfaction.
- Maintained established levels of goods based on sales forecasts and demand to fulfill orders on time.
- Reviewed and negotiated contracts with carriers to optimize shipping costs.
- Secured discounts from third-party logistics service providers to deliver substantial cost savings.
- Served as expert point-of-contact for internal and external questions and issues dealing with import and export operations to drive consistent communication.
Education
Bachelor of Arts - Communication
The University of Texas At San Antonio
San Antonio, TX05.2003
Skills
- Advertising Campaign Development
- Business Growth Initiatives
- Business & Motivational Leadership
- Corrective Actions
- Environmental Impact Management
- Finance and Accounting Oversight
- Market Research & Operational Efficiency
- Policy & Procedure Implementation
- Recruiting, Training & Team Management
- Special Promotions & Strategic Planning
Accomplishments
Actively embrace a common sense and logical approach with a solutions-based attitude.
Coined the phrase "If you let it in, it will win".
Coined the phrase "Failing is up to you".
Languages
English
Native or Bilingual
Italian
Professional Working
Spanish
Professional Working
Military Service
United States Army Reserve
MOS: 76J - Medical Supplyman
Honorably Discharged, Rank E4
Years on Duty: 1997 - 2005
Timeline
Advertising Technology Company Owner
Okissa, LLC
12.2021 - 07.2023
Import / Export Company Owner
SydSys, PTY
10.2008 - 11.2021
Import / Export Company Owner
Gaddis & La Sala, Co.
08.2003 - 09.2008
Bachelor of Arts - Communication
The University of Texas At San Antonio