Alexander Liriano
White Plains,NY
Summary
I thrive at the intersection of data, strategy, and relationship-building, and I’m always looking to connect with others who share interests in asset optimization, collectibles, or the evolving world of alternative investment markets.
Fluent in English and Spanish, I’ve built cross-market relationships that unlock new territories and elevate brand presence. I thrive in fast-paced, emerging sectors where adaptability and precision matter.
My career is rooted in connecting people, products, and data, translating insights into action and partnerships into performance. Let’s build the future of the hobby, one deal at a time.
Overview
5
5
years of professional experience
Work History
Operations Specialist
REA
Chester, NJ
01.2026 - Current
- Assisted with daily auction operations focusing on efficiency, accuracy, and client satisfaction. Supported cataloging, logistics, and internal processes to promote smooth auction execution and interdepartmental coordination. Committed to organization, problem-solving, and improving operational workflows.
- Assessed and graded pre-war vintage sports cards, including Type 1 photographs, ticket stubs, and memorabilia for auction evaluation.
Account Executive
Sports Media Inc.
Remote US
04.2025 - Current
- Collaborated with cross-functional teams to streamline project workflows and improve service delivery.
- Presented campaign results and strategic recommendations to senior leadership for informed decision-making.
- Mentored junior account executives, fostering professional development and enhancing team performance.
- Negotiated contracts by delivering compelling presentations and product demonstrations that communicate the value of our offerings, including advertising, sponsorships, media packages, and digital assets to clients and athletes around the world. Research market trends across sports, esports, DOOH, TV, SaaS, and in-venue media sectors. Initiate outreach and develop strategic affiliate partnerships with sports venues and athletes.
Account Executive I
Ghost Management Group, LLC
Irvine, CA
07.2024 - 04.2025
- Led a team of three Account Managers across emerging markets to drive growth and revenue.
- Surpassed revenue targets by 278% through strategic upselling and platform engagement.
- Utilized Salesforce to manage client relationships and optimize pipeline performance.
- Boosted platform visibility for clients, resulting in consistent net new MRR growth.
- Cannabis Technology & Marketing Platform
Account Manager II
Ghost Management Group, LLC
Irvine, CA
01.2024 - 07.2024
- Managed multi-state territories, including CA, NY, NJ, ME, PR, and PA.
- Improved ad campaign performance using Tableau and metrics such as CTR, CPC, AOV, and ROAS.
- Achieved 300% MoM revenue growth by refining client onboarding processes.
- Managed CPM rates and ad inventory, enhancing campaign effectiveness.
- Cannabis Technology & Marketing Platform
Director of Operations
CollX
Philadelphia, PA
01.2023 - 01.2024
- Launched and scaled the CollX Brand Ambassador Program, increasing engagement by 90%.
- Hosted live webinars and built community engagement via Discord, boosting participation.
- Enhanced UX with regular surveys and app improvements, increasing retention by 75%.
- Led data and product launch coordination, resulting in a 50% increase in MAUs.
- Trading Card Portfolio App
Inventory Analyst
ALT
New Castle, DE
01.2022 - 01.2023
- Ensured 99% accuracy in card intake/outtake using quality control protocols.
- Produced multimedia content for auction promotions, increasing user engagement by 62%.
- Performed expert card pricing analyses for inventory up to $800K in value.
- Retained 99% of VIP clients through concierge-style service and secure asset handling.
- Trading Card Marketplace
Head of Grading Operations
StarStock, Inc.
Mamaroneck, NY
03.2021 - 01.2022
- Managed a 12-person team, processing 2,500 cards daily with authentication precision.
- Secured 100+ new clients through trade show engagement and portfolio consulting.
- Increased CLV by 80% through real-time analytics and investment recommendations.
- Onboarded 15 high-profile athletes to the platform, expanding brand visibility.
- Sports Card Investment Platform
Education
BS - Business Management
Lincoln College of Technology
Archbishop Stepinac High School
White Plains, NY05.2008
Skills
- Strategic Account Executive
- Business Development Manager
- Marketing & Campaign Analytics
- Organizational Leadership
- Collectibles
- Grading
- Sports Cards
- Customer Success & Retention
- Salesforce and CRM Systems
- Business Development
- Search Engine Optimization
- Consignments
Websites
Additional Experience
- Weedmaps – Account Manager
- ELT Systems, Inc. – Customer Service Manager
- Westchester Toyota – Service Manager
- White Plains Honda – Service Advisor
Languages
Spanish
Native or Bilingual
Timeline
Operations Specialist
REA
01.2026 - Current
Account Executive
Sports Media Inc.
04.2025 - Current
Account Executive I
Ghost Management Group, LLC
07.2024 - 04.2025
Account Manager II
Ghost Management Group, LLC
01.2024 - 07.2024
Director of Operations
CollX
01.2023 - 01.2024
Inventory Analyst
ALT
01.2022 - 01.2023
Head of Grading Operations
StarStock, Inc.
03.2021 - 01.2022
Archbishop Stepinac High School
BS - Business Management
Lincoln College of Technology