ALEXANDRA D. WINSOR
Jacksonville,FL
Summary
Accomplished communications and marketing professional with a proven track record of increasing sales and cultivating strong client relationships. I have experience in identifying customer needs and delivering tailored solutions. I am a strong communicator and a collaborative team member, with a focus on leveraging strategic marketing/communications initiatives to drive business growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Account Manager
Gannett, USA Today Network
10.2021 - Current
- Onboarding new client marketing campaigns for success
- Oversight of entire customer relationship post-sale, including onboarding, account setup, and retention
- Collaboration with the Customer Success Manager to ensure campaigns are built and meet/exceed the agreed upon goals
- Lead performance reviews with comprehensive reporting; identify opportunities for campaign optimization and upsell/cross-sell
- Management of various digital marketing solutions, which include Google Ads, social media, email marketing, SEO, Targeted Display, etc
Communications Manager
Barnabas Center Inc.
Fernandina Beach, USA
05.2018 - 10.2021
- Developed and executed annual marketing and communications plan with CEO and Chief Development Officer
- Assisted in planning special events and community outreach activities
- Managed social media, press releases, newsletters, design collateral, and external communications to enhance public visibility
- Rebuilt company branding
- Assisted in crisis communications during the COVID-19 pandemic
- Maintained and updated the company website
Education
Bachelor of Science - Communications/Public Relations, Political Science
University of North Florida
Jacksonville, Florida05.2018
Skills
- Google Ads
- SEO
- Email marketing
- Social ads
- Display network
- AP style
- Social media management
- Copywriting and editing
- Content strategy
- Storytelling
- Visual content creation
- WordPress
- Google Analytics
- Adobe InDesign
- Canva
- Microsoft Office Suite
Additional Experience
- Board Member, Student Media Advisory Board, UNF, Aug 2017 – Apr 2018
- Member, PR Student Society of America, UNF, Aug 2017 – Apr 2018
- Research Manager, 904 Media, Jacksonville, FL, Aug 2017 – Dec 2017
- Intern, K9s for Warriors, Ponte Vedra, FL, Jan 2018 – Apr 2018
- Freelancer, Starting Point, Jacksonville, FL, Oct 2019
Personal Attributes
- Managing client relationships
- Time management
- Organization skills
- Leadership and team collaboration
- Communication
Certification
Google AdWords Search Certification
Timeline
Account Manager
Gannett, USA Today Network
10.2021 - Current
Communications Manager
Barnabas Center Inc.
05.2018 - 10.2021
Google AdWords Search Certification
Bachelor of Science - Communications/Public Relations, Political Science
University of North Florida
Similar Profiles
Trayl ChaffeeTrayl Chaffee
Account Executive at Gannett/USA TODAY NETWORKAccount Executive at Gannett/USA TODAY NETWORK
A. GLEN COLEMANA. GLEN COLEMAN
Account Executive at Gannett/USA Today Network TennesseeAccount Executive at Gannett/USA Today Network Tennessee
Sharee MitchellSharee Mitchell
Event Director at Gannett | USA TODAY NetworkEvent Director at Gannett | USA TODAY Network