Facebook Business Manager
Alexandra Garcia
Digital Media Specialist
San Antonio,Texas
Summary
Established Digital Media Specialist gifted at lead generation and resolving customer issues. Engaging and personable and increasing business opportunities through dynamic marketing strategies, sharp communication skills and dedication to customer service.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
4
4
Languages
Work History
Account Executive
IHeartMedia, Clear Channel
San Antonio, TX
10.2022 - Current
- Collaborated with diverse advertisers to design and execute targeted digital and social media ad campaigns.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Collaborated with internal teams to develop account strategy.
- Utilized data insights to optimize ad delivery, consistently exceeding clients' CPA goals.
Marketing Director
ANDRAS
Remote
03.2021 - 12.2022
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Analyzed trends to optimize performance and ROI.
- Optimized email campaigns to increase open and click-through rates (1% CTR turned into 30%CTR, 5% open turned into 60%).
- Increased revenue by 300% through the application of diverse campaigns
Sales Associate
Guess
San Antonio, TX
01.2021 - 12.2021
- Engaged with customers to effectively build rapport and lasting relationships.
- Solved customer challenges by offering relevant products and services.
- Prepared merchandise for sales floor by pricing or tagging.
- Accurately processed POS transactions, returning coin, currency, payment cards, and receipts to customers.
Account Executive
Andras
Remote
12.2019 - 03.2021
- Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts.
- Distributed marketing materials to existing and prospective clients to promote products and services.
- Met and exceeded service level goals to achieve standards and expectations.
- Resolved issues promptly to drive satisfaction and enhance customer service.
- Gained understanding of goals, objectives and processes to meet client business needs.
Education
BBA - Marketing
The University of Texas Rio Grande Valley
Edinburg, TX 08.2015 - 08.2021
Skills
Campaign development
Social Media Management
Digital marketing proficiency
Marketing strategy
Microsoft
Data Analytics
Software
HTML
Pixels
Microsoft
Salesforce
Groove
Google Analytics
Timeline
Account Executive
IHeartMedia, Clear Channel
10.2022 - Current
Marketing Director
ANDRAS
03.2021 - 12.2022
Sales Associate
Guess
01.2021 - 12.2021
Account Executive
Andras
12.2019 - 03.2021
BBA - Marketing
The University of Texas Rio Grande Valley
08.2015 - 08.2021