Managed and drove $5M+ in advertising revenue, developing strategic media plans and client solutions that maximize revenue, inventory utilization, and campaign performance.
Analyzed sales and campaign performance data to identify trends, optimize media strategies, and uncover incremental business opportunities.
Created sales forecasts that informed advertising strategies for cinema clients.
Partnered with creative teams to design and implement effective marketing campaigns.
Sales Analyst
National CineMedia
04.2024 - Current
Partnered with sales teams to develop and implement sales strategies that contributed to measurable revenue growth.
Forecasted demand for existing products using historical data to inform inventory and sales planning.
Collaborated with sales teams to create and execute sales strategies that drove revenue growth.
Supported development of pricing models for new products to optimize market positioning.
Media Planner
Barstool Sports
01.2022 - 02.2024
Influenced client strategies to adopt innovative media solutions, improving campaign performance metrics by double digits.
Developed and executed campaign scope, planning, and tracking to ensure timely and budget-compliant delivery.
Led campaign scope development, planning, execution, and tracking to ensure on-time, on-budget delivery.
Executed cross-channel marketing (SEM, display, social) strategies that enhanced audience engagement and drove conversions.
Marketing & PR Intern
Princess Cruises
10.2021 - 12.2021
Supported the launch of Princess Cruise Lines' newest ship, collaborating directly with the VP of Brand & Corporate Communications.
Supported production crews as Production Assistant for promotional video shoots, ensuring efficient execution of filming schedules.
Tracked project progress and compiled industry insights to enhance team workflow and improve project outcomes.
Marketing Intern
Crush Music
05.2021 - 08.2021
Designed promotional materials that enhanced visibility for upcoming album releases of multiple artists.
Designed promotional materials that supported upcoming album releases for multiple artists.
Compiled performance reports (Spotify stats, radio trends) to evaluate audience engagement with new releases.
Coordinated with vendors to ensure timely project delivery and adherence to budget.
Undergraduate Teaching Assistant
Michigan State University
09.2019 - 05.2020
Tutored students in digital and social media marketing, improving average project grades by 15%.
Oversaw grading process for student assignments and exams, Maintained organized records for over 60 students' academic progress students.
Prepared lesson materials and demonstrations to enhance classroom engagement and facilitate learning.
Education
Bachelor of Science - Marketing and Advertising
Michigan State University
MI
Skills
Google Workspace, Microsoft Office, Campaign Management, Strategic Planning, Brand Development, Brand Awareness, Data analysis