ALEXANDRA LARA
Summary
Sales Planner with clear organizational sense and proficient in executing strategic planning across digital and traditional media. Skilled in account development and client operations to drive business revenue. Professional and motivated learner ready to advance a career in media.
Overview
9
9
years of professional experience
Work History
Sales Planner
Warner Bros. Discovery
09.2024 - Current
- Create custom media plans quarterly for digital and TV advertising clients.
- Coordinate with Ad Ops for campaign trafficking, ensuring on time launches.
- Manage direct response media inventory and pricing across multiple renowned networks.
- Provide post-campaign reports for performance measurement and optimization suggestions.
Syndication Media Planner
Warner Bros. Discovery
03.2023 - 09.2024
- Constructed syndicated media plans for incoming RFP's to meet advertiser objectives.
- Analyzed campaign performance to optimize client budget and goals including moves, recap packages, monitoring delivery, post analysis, etc.
- Organized and coordinated marketing integrations between various departments.
- Communicated with agencies to properly deliver proposals, revisions and fulfill any and all day to day requests.
Traffic Coordinator
Warner Bros. Discovery
03.2019 - 03.2023
- Coordinated TV programming with audience reach of over 23 million
- Managed digital databases to achieve network brand strategies, programming initiatives and marketing/promotional requests
- Finalized and delivered formats to broadcast and cable networks
Assistant Producer/Intern
Keller Williams Elite Realty - PSG
06.2016 - 08.2018
- Worked with team to produce virtual tours for real estate agents in Middlesex County
- Created social media content for potential buyers/sellers
- Managed home advertisement campaigns
- Set up for open houses (brochures, business cards, flyers)
Education
Bachelors - Journalism and Media
Rutgers University
Newark, NJ08.2018
Skills
- Communication
- Organization
- Multi-tasking
- Problem-solving
- Time Management
- Detail Oriented
- Teamplayer
- Digital Platforms
- Media Planning Platforms
- Microsoft Office
- Adobe Creative Suite
Timeline
Sales Planner
Warner Bros. Discovery
09.2024 - Current
Syndication Media Planner
Warner Bros. Discovery
03.2023 - 09.2024
Traffic Coordinator
Warner Bros. Discovery
03.2019 - 03.2023
Assistant Producer/Intern
Keller Williams Elite Realty - PSG
06.2016 - 08.2018
Bachelors - Journalism and Media
Rutgers University
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