Alexandra Leon
San Diego,CA
Summary
Date-driven and creative marketing professional with 10+ years of experience in digital marketing, brand storytelling, and community engagement for brands. Proven ability to scale online communities, produce high-impact content, grow brand reach, and drive measurable results through integrated digital campaigns.
Overview
13
13
years of professional experience
Work History
Marketing Director
Desert Hearts
San Diego, CA (Remote)
03.2023 - 02.2026
- Directed the identity of Desert Hearts – Top-rated boutique festival, artist collective, music community, apparel brand, and record label
- Promoted to Marketing Director in March 2023
- Lead multi-platform social media strategy boosting engagement by 20%+ and ticket sales by 15% for a 280K+ audience across all platforms.
- Developed and executed comprehensive marketing strategies to enhance brand visibility and market position
- Directed full-funnel marketing campaigns, tracking KPIs and performance metrics, contributing to $2m+ in ticket revenue in one year
- Lead Influencer & Brand Ambassador Marketing Team to expand reach, sales, and improve social engagement
Social Media Manager
Desert Hearts
San Diego, CA (Remote)
02.2020 - 02.2023
- Created and posted platform specific content across all social platforms while monitoring metrics to drive ticket sales and community engagement
- Developed and executed content calendars and touring schedules to coordinate marketing campaigns with internal team and external promoters
- Contributed to a strategic pivot during COVID from live touring to digital livestream showcases, growing Twitch from 0 to 122K subscribers, generating millions of views, and securing a multi-year streaming partnership with Twitch
Social Media Assistant & Stylist
Asics America Corporation
Irvine, CA
01.2018 - 02.2020
- Worked with executives and creative teams to produce daily social content and style models for e-commerce and national campaigns, ensuring brand consistency
- Produced real-time behind-the-scenes content while managing community engagement, strengthening audience connection
- Independent Contractor
Social Media Assistant & Stylist Assistant
Sandbox Studois
Los Angeles, CA
01.2016 - 01.2020
- Produced real-time behind-the-scenes content for studio and clients during photo shoots
- Supported Social Media Manager and Stylist for the agency with clients such as Asics, St. John, Vans, and Speedo
- Independent Contractor
Social Media Manager
Love Tribe Style
Los Angeles, CA
08.2014 - 10.2018
- Led all social media and creative direction, growing an organic Instagram following from 0 to 30K+ with a loyal community and high engagement
- Launched and managed a women's fashion e-commerce brand with a focus on social media presence, influencer partnerships, and brand identity
- Developed strategic and creative campaigns that built foundational marketing skills, inspiring transition into digital marketing.
Account Manager
South Sun Products
San Diego, CA
04.2013 - 08.2014
- Managed jewelry account sales and product development while maintaining strong client relationships to enhance customer satisfaction for major national and international retailers such as Urban Outfitters USA & UK and Anthropologie
- Produced quarterly sales up to 300K+; increasing account sales by 30%
- Promoted from Assistant to Account Manager in 3 months
Education
Coursework in Marketing -
MiraCosta College
Oceanside, CASkills
- Digital Marketing
- Brand Strategy
- Social Growth Strategy
- Campaign Planning
- Creative direction
- Storytelling
- Content creation
- Influencer Marketing
- Strong Organization
- Attention to Detail
TOOLS
Proficient in CapCut, Adobe Creative Cloud, Canva, Later, ClickUp, Microsoft Office, Google Workspace, AI Tools, Meta Business Suite, TikTok Analytics, Google Analytics, KPI Tracking
Timeline
Marketing Director
Desert Hearts
03.2023 - 02.2026
Social Media Manager
Desert Hearts
02.2020 - 02.2023
Social Media Assistant & Stylist
Asics America Corporation
01.2018 - 02.2020
Social Media Assistant & Stylist Assistant
Sandbox Studois
01.2016 - 01.2020
Social Media Manager
Love Tribe Style
08.2014 - 10.2018
Account Manager
South Sun Products
04.2013 - 08.2014
Coursework in Marketing -
MiraCosta College