- Mentor, Next Gem Femme, providing guidance and support to empower the next generation of thought leaders across various industries including music, marketing, tech & entertainment
- Volunteer Work at Girls Empowerment Network to mentor young adolescent girls to equip them with the tools to conquer tough topics such as body image, gender roles, bullying, goal setting, healthy relationships, and self-care
Alexandra Wilson
Austin,TX
Summary
Experienced marketing professional skilled in spearheading strategic initiatives, elevating brand visibility, and maximizing campaign effectiveness. Proficient in digital marketing strategies, market analysis, and leading cross-functional teams. Adaptable to evolving demands and dedicated to achieving collaborative triumphs. Recognized for consistently delivering measurable KPI's & ensuring results-driven marketing initiatives.
Overview
8
8
years of professional experience
Work History
Marketing Director
Camille Rose Naturals
02.2023 - Current
- Responsible for developing and managing 360 marketing strategies that has led to a 104% growth MTD across retailers
- Leads marketing initiatives and brand partnerships by fostering relationships with external agencies to create strategic partnerships that has increased the overall brand performance 40% YOY
- Develops dynamic and disruptive marketing plans across all marketing levers, including but not limited to social marketing, influencer marketing, PR, paid media, digital, and experiential to ensure maximum impact which has led to a 30% increase in revenue YOY
Global Marketing Brand Manager
Aunt Jackie’s Curls & Coils
03.2021 - 02.2023
- Led cross-divisional partners in integrated go-to market strategy to generate leads that increased sales, consumer engagement, and brand awareness in both U.S and Africa, which the brand ranked #1 in its category in the southern continent
- Partnered with the sales team to expand retail distribution to increase brand footprint globally by 25% YOY
- Managed agencies and external partners including briefing the influencer marketing agency, evaluating consumer research, and implementing global brand strategy and creative communication across key stakeholders to ensure brand goals and $2M budget are managed efficiently
Editorial Director
Essence Communications Inc.
02.2019 - 03.2021
- Oversaw all content (including, social, video and editorial) for NaturallyCurly.com, the largest digital platform for textured hair that reaches over 10M users across all platforms
- Managed the editorial team and increased page views on the website by 50% YOY
- Partnered with the sales and e-commerce team to launch integrated marketing campaigns which increased sales by 40% in a fiscal year
Managing Editor
NaturallyCurly.com
02.2017 - 02.2019
- Managed an editorial team of 10+ writers that highlighted innovative haircare brands and the latest natural hair products that reached over 4M monthly readers
- Spearheaded and executed on several content franchises such as Texture Tales, Ask a Curl Expert and Best of the Best Awards that built brand advocacy and increased website traffic by 40% YOY
- Developed integrated marketing campaigns with the video team to create engaging and entertaining videos for clients including original and sponsored content that led to a 20% increase revenue YOY
Education
Bachelor of Science - Mass Communication
Texas State University
San Marcos, TX05-2015
Skills
- Strategic Planning
- Digital Marketing
- Brand positioning
- B2C Marketing
- Influencer partnerships
- Marketing Strategy Development
- Budgeting and Allocation
- Marketing Analytics
- Staff Management
- Creative Direction
- Content Strategy
- Partnership Development
Hobbies and Interests
- Multicultural Marketing
- Beauty and Lifestyle Brand Trends
- Health and Wellness
- Brand Consulting
- Traveling
Interests
Timeline
Marketing Director
Camille Rose Naturals
02.2023 - Current
Global Marketing Brand Manager
Aunt Jackie’s Curls & Coils
03.2021 - 02.2023
Editorial Director
Essence Communications Inc.
02.2019 - 03.2021
Managing Editor
NaturallyCurly.com
02.2017 - 02.2019
Bachelor of Science - Mass Communication
Texas State University
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