ALEX HEIDEN
KSL 5 News
Salt Lake City,Utah
3
Languages
9
years of professional experience
Public Relations Specialist shaping executive messaging, public-facing updates, and stakeholder communications across media and community settings. Brings newsroom judgment, brand messaging, and fast-turn content development to sensitive situations where clarity and consistency matter. Coordinates outreach and presentations while keeping messages aligned for cross-functional audiences.
Work History
News Producer
3 Years 3 Months- Lead editorial planning and content development for Live at 5, strengthening the ratings margin between KSL and its nearest competitor by up to 50%.
- Develop daily breaking news updates to support fast-moving coverage and station priorities.
- Write website content, branded features, and station messaging across broadcast and digital platforms.
- Develop accurate messaging for sensitive, high-profile, and rapidly evolving situations.
- Coordinate with executives, community leaders, external partners, and internal teams on organizational priorities and public-facing initiatives.
- Represent KSL through public presentations, college classroom visits, and guided station tours to communicate mission and operations.
- Train new employees on newsroom standards, communication practices, and production workflows while supporting consistent cross-platform messaging.
News Producer
2 Years 9 Months- Produced daily news rundowns for broadcast deadlines and breaking coverage needs.
- Developed messaging for sensitive, fast-moving news situations with accuracy, clarity, and editorial judgment.
- Coordinated with newsroom leadership, reporters, anchors, photographers, editors, and external partners to execute editorial priorities.
- Evaluated developing stories and ranked coverage by newsworthiness, audience interest, and editorial strategy.
- Represented the station at community outreach events, including environmental cleanups and the Waterfront Blues Festival.
- Trained new hires on newsroom operations, communication standards, and production workflows.
News Producer
2 Years 1 Month- Wrote clear website copy that translated complex, developing stories into accessible messaging for broad audiences.
- Developed messaging for breaking situations, keeping updates accurate, timely, and aligned with newsroom standards.
- Partnered with reporters, anchors, and production teams to shape compelling stories and execute editorial priorities.
- Managed competing deadlines and shifting information while maintaining accuracy and editorial consistency.
News Producer
10 Months- Collaborated with reporters, anchors, photographers, and editors to develop audience-focused stories and messaging.
- Aligned story selection and framing with editorial strategy and storytelling for clearer, more engaging broadcast coverage.
- Maintained tight coordination across production teams to support accurate, effective delivery of daily news information.
Education
Bachelor of Arts - Communications
Skills
Strategic communications
Corporate communications
Crisis & sensitive communications
Website & digital content writing
Editorial strategy & storytelling
Media strategy
Reputation management
Press release writing
Stakeholder management
Internal communications
Government relations
Brand reputation management
LANGUAGES
English: Fluent
Portuguese: Fluent
Spanish: Strong comprehension
Timeline
News Producer
KSL 5 News
08.2023 - CurrentRead More
News Producer
KOIN 6
11.2020 - 08.2023Read More
News Producer
FOX 13 KSTU
10.2018 - 11.2020Read More
News Producer
Eleven NEWS
08.2017 - 06.2018Read More
Brigham Young University
Bachelor of Arts from Communications
Read More