Summary
Overview
Work History
Education
Skills
Certification
Client Experience
Languages
Timeline
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Alexis Ortiz

Miami,FL

Summary

Highly organized and motivated Lead Account Executive with a demonstrated track record of building relationships with clients, developing successful marketing campaigns, and managing teams of account managers. Skilled in marketing strategies, media planning and problem-solving. Experienced in collaborating with various departments to achieve strategic objectives and meet client KPIs through strong communication and teamwork.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Lead Account Executive

Tambourine Hotel Marketing
02.2021 - Current
  • Increased client satisfaction and retention by establishing strong relationships and providing tailored account management.
  • Collaborated and optimized communication between departments to ensure maximum results for the client.
  • Lead all non-sales, client-facing meetings, including reporting and media planning.
  • Acted as team lead and provided training and guidance for the three account executives on my team.
  • Clearly communicate to client and team about the marketing processes including: digital marketing, pay-per-click advertising, social and organic media efforts and lead generation initiatives which also planning and executing annual strategic marketing plans.

Account Executive

DMA United
08.2017 - 05.2020
  • Developed & managed client relationships, point of contact for daily client needs.
  • Created a long-term plan to grow & maintain social media presence by establishing a strategic content calendar to increase brand awareness including paid ads.
  • Fostered & maintained influencer relations using marketing strategies: seeding, paid campaigns, brand experiences and brand collaborations.
  • Supported execution & logistics for client events: establish collaborations, talent RSVP & check-in, and day-of management.
  • Compiled recap reports following launches & campaigns to assess, value and effectively translate performance metrics into ideas & strategy for future campaigns.

Education

Bachelor of Arts - Public Relations, Advertising, And Applied Communication

Southern Methodist University
Dallas, TX
05.2017

Skills

  • Account growth
  • Project management
  • Team leadership
  • Strategic planning
  • Data-driven insights
  • Relationship management and retention
  • Google Analytics and Google Ad Words
  • Salesforce
  • Client relationship building

Certification

  • CHDM Certified
  • Hotel Digital Marketing Essentials Program

Client Experience

  • Charlestowne Hotels
  • Tandem Hospitality Group
  • Major League Baseball
  • Miami Swim Week
  • Barney's New York

Languages

Spanish
Native or Bilingual

Timeline

Lead Account Executive

Tambourine Hotel Marketing
02.2021 - Current

Account Executive

DMA United
08.2017 - 05.2020

Bachelor of Arts - Public Relations, Advertising, And Applied Communication

Southern Methodist University

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Alexis Ortiz