Alexys Jones
Santa Barbara,California
Summary
Dynamic marketing professional with a proven track record at UCSB Athletics, adept at campaign development and social media management. Successfully enhanced fan engagement through innovative strategies and impactful storytelling. Skilled in client relations and sponsorship planning, driving brand visibility and community partnerships. Passionate about creating meaningful connections and fostering brand loyalty.
Overview
4
4
years of professional experience
Work History
Marketing and Public Relations Intern
UCSB Athletics
Santa Barbara, CA
10.2023 - Current
- Developed and executed marketing strategies to enhance fan engagement and brand awareness across 19 NCAA Division I sports.
- Coordinated community outreach, building partnerships with sponsors, student organizations, and local businesses to boost visibility.
- Managed distribution of promotional materials to drive attendance and brand engagement.
- Planned and executed in-game promotions, sponsorship activations, and fan experiences for revenue-generating sports.
- Produced and managed game-day scripts, collaborating with production teams for seamless event execution.
- Organized pre-game and in-game entertainment, ensuring a dynamic and engaging atmosphere.
Director of Social Media & Digital Strategy
Delta Gamma
Santa Barbara, CA
12.2023 - 08.2024
- Curated and managed social media content, crafting compelling messaging that fostered meaningful connections within the Delta Gamma community.
- Lead the development and execution of digital marketing strategies to increase chapter awareness and member engagement.
- Upheld and strengthened the Delta Gamma brand through cohesive storytelling, visual identity, and impactful digital content.
- Developed and implemented digital content strategies aligned with the sorority's mission, values, and key initiatives.
Receptionist & Shop Operations
Drybar- Seasonal
Sacramento, CA
05.2021 - 09.2023
- Answered large volumes of incoming calls daily.
- Confirmed appointments, communicated with clients, and updated client records.
- Trained and educated new employees.
- Managed the register, daily deposits, and overall shop balance.
- Oversaw inventory monitoring, requisitions, and supply stocking.
Campaign Marketing Intern
Thien Ho for District Attorney
Sacramento, CA
03.2022 - 03.2022
- Campaign Intern for Thien Ho's district attorney candidacy.
- Engaged in grassroots marketing and campaigning by conducting door-to-door outreach, and making phone calls to voters.
Education
Bachelor of Arts - Communication
University of California, Santa Barbara
Santa Barbara, CA12-2025
High School Diploma -
St. Francis Catholic High School
Sacramento, CA05-2022
Skills
- Campaign development
- Content curation
- Content scheduling
- Customer/Client relations
- Email marketing
- Presentation development
- Public relations strategy
- Social media management
- Sponsorship planning
- Target audience identification
Timeline
Director of Social Media & Digital Strategy
Delta Gamma
12.2023 - 08.2024
Marketing and Public Relations Intern
UCSB Athletics
10.2023 - Current
Campaign Marketing Intern
Thien Ho for District Attorney
03.2022 - 03.2022
Receptionist & Shop Operations
Drybar- Seasonal
05.2021 - 09.2023
Bachelor of Arts - Communication
University of California, Santa Barbara
High School Diploma -
St. Francis Catholic High School
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