ALFIO F MIANO
Orangeburg,New York
Summary
Dynamic National Sales Director with a proven track record at Premier Nutrition Co., driving 16% growth through strategic sales planning and effective trade management. Expert in customer segmentation and market analysis, leveraging strong leadership to exceed financial goals and foster cross-functional collaboration. Adept at developing impactful sales strategies that deliver measurable results.
Overview
40
40
years of professional experience
Work History
National Sales Director
Premier Nutrition Co.
Emeryville, CA
05.2015 - 01.2025
- Directed sales and trade planning for Premier Nutrition portfolio across national and regional drug channels.
- Achieved 16% year-to-date growth by managing eight Crossmark Broker customer managers and two business account managers.
- Ensured alignment of trade spending and customer investments with company expectations.
- Managed central sales area for key customers, including Kroger, Target, and CVS.
- Led national sales strategy development for Premier Nutrition's product lines.
- Managed relationships with key distributors and retail partners nationwide.
- Directed training programs for regional sales teams to enhance performance.
National Business Development Manager - Walmart & Sam's Club
Post Foods LLC.
Parsippany, NJ
05.2014 - 06.2015
- Served as key liaison for Wal-Mart and Sam's Club's national sales teams generating $360MM in revenue.
- Collaborated with cross-functional teams to develop Go To Market Strategies that surpassed financial goals by 12% year-over-year.
- Managed national sales initiatives to drive product distribution and visibility.
- Coordinated cross-functional teams from different departments in order to achieve desired outcomes.
- Provided strategic direction to R&D, Finance, Legal, Manufacturing, and Brand Marketing teams to enhance project outcomes.
- Drove initiatives that improved market share and profit metrics for Walmart and Sam's Club.
National Sales Manager - Foodservice, Internet and Alternate Channels
Post Foods LLC.
Parsippany, NJ
01.2012 - 04.2014
- Expanded food service sales by effectively establishing the Post cereals product portfolio with strong business agreements with national Customers and distributors. Aramark, Sysco, US Foods, UNIPRO, and DOT Foods.
- Exceeded Net sales target +17%, and Profit targets
- 25% for two years in Food Service, Internet Customers including Amazon, US Grocers and other Alternate channel customers by developing and executing strong strategic and profitable sales and marketing plans.
- Qualified Post Foods for first ever Quarterly USDA Government Bid's. Proactively managed the bid process that delivered over $3.6 Million in incremental sales to Post Foods as well as manufacturing plant efficiencies.
- Division of Ralcorp Holdings Inc.
Category Development / Sales Planning Manager (Honey Bunches of Oats Brand)
Post Foods LLC.
Parsippany, NJ
04.2009 - 01.2012
- Developed strong Customer growth plans with cross functional teams including manufacturing, finance and Brand Marketing and provided sales insight and direction on all new items for Customer plan execution.
- Executed integrated Customer marketing programs with Kroger, Target and Safeway in support Of enhancing Customer plans that achieved $25 Million in incremental revenue and drove increased purchases during key seasonal and promotional windows in order to supplement trade spending for increased trade efficiency.
- Division of Ralcorp Holdings Inc.
Senior Manager Sales Planning — Post Growth Channels
Post Foods LLC.
Parsippany, NJ
01.2007 - 01.2009
- Managed all Sales planning responsibilities for Growth Channels including Club, Drug, Value, Limited assortment retailers, Natural Channel, Tesco, and national C-store retailers.
- Additional responsibilities included new item commercialization, presenting to retailer buyers and ultimate successful program execution.
- Led the Successful development and launch of a Costco exclusive Cherry Almond Crunch Cereal by collaborating with Costco Sr. Management which delivered in excess of $5.0 Million in incremental revenue in the first year.
- Division of Ralcorp Holdings Inc.
Senior Manager Sales Planning — Club Channel
Kraft Foods.
East Hanover, NJ
01.2006 - 01.2007
- Grew Nabisco Club Channel revenue + 5% for two years exceeding $120 million per year with successful execution of new Club specific products and strong display promotions.
- Utilized tools and resources to decrease costs in waste and manufacturing through inventory control and real time shipment management/forecasting and transitioned delivery from DSD to Warehouse shipment for improved fill rates and inventory management.
Senior Manager Sales Planning — Wholesome on-The-Go Breakfast cereal Bars- South beach Diet Line
Kraft Foods.
East Hanover, NJ
01.2005 - 01.2006
- Successfully managed all aspects of integration and sales planning responsibilities for the "Wholesome on the go" Cereal Bars category which transitioned from Kraft warehouse sales and distribution to Nabisco DSD direct sales organization and distribution.
- Also managed the National WOTG trade budget of $6.5 Million including Customer allocation, annual planning and program tracking of incremental trade program spending.
- Effectively increased ACV distribution to 70% on all Kraft cereal bars in top 20 National Customers from 47% ACV average.
Senior Manager Trade Marketing
Nabisco Biscuit Company.
East Hanover, NJ
01.1996 - 01.2005
- Managed the development and implementation of National trade programs for Grocery, Club, Drug, Convenience and wholesaler channels.
- Responsible for Management and budgeting of Customer off-invoice Trade funding budget which exceeded $350 Million dollars annually.
- Now Mondolez International
Customer Account Manager
Nabisco Biscuit Company.
Teterboro, NJ
01.1992 - 01.1996
- Directly responsible for all Customer development and Account Management activities for development and execution of Customer plans.
- Achieved highest growth rate in A&P Food Emporium division for Nabisco sales 3 consecutive years.
- Named Account Manager of the year by Pioneer Supermarkets with 15% sales growth in '95.
District Sales Branch Manager
Nabisco Biscuit Company.
Stamford, CT
01.1989 - 01.1992
- Sales Management of Stamford Connecticut sales branch and 25 employees which included 13 sales representatives, 2 Sales trainees and 10 delivery drivers for meeting and exceeding monthly and annual biscuit sales objectives of over $19 million per year.
- Named 1992 Manager of the year for 2-year consecutive sales achievement in Northeast sales.
Sales Representative
Nabisco Biscuit Company.
Bronx & Westchester, NY
01.1985 - 01.1989
- Selling & merchandising Nabisco Biscuit products in the Bronx & Westchester geographic sales territory of 16 grocery Customers and 12 drug and convenience stores and overachieved sales of $1.5 million annually.
Education
MBA - master's in business administration, specializing in Marketing & Finance
Long Island University
Orangeburg, New York01.1990
B.S. - Bachelor of Science, specializing in Marketing & Management
Mercy College
Dobbs Ferry, New York01.1984
Skills
- Sales strategy and business development
- Trade marketing and channel management
- Customer segmentation and market analysis
- Broker agency management
Areas Of Experience
- Retailer & Distributor Sales
- Trade Marketing management
- People Management
- Financial Management
- Direct Store delivery Sales
- Sales Planning Leadership
- Training & Development
- Broker Management
Languages
English
Professional
Italian
Professional
Spanish
Professional
Timeline
National Sales Director
Premier Nutrition Co.
05.2015 - 01.2025
National Business Development Manager - Walmart & Sam's Club
Post Foods LLC.
05.2014 - 06.2015
National Sales Manager - Foodservice, Internet and Alternate Channels
Post Foods LLC.
01.2012 - 04.2014
Category Development / Sales Planning Manager (Honey Bunches of Oats Brand)
Post Foods LLC.
04.2009 - 01.2012
Senior Manager Sales Planning — Post Growth Channels
Post Foods LLC.
01.2007 - 01.2009
Senior Manager Sales Planning — Club Channel
Kraft Foods.
01.2006 - 01.2007
Senior Manager Sales Planning — Wholesome on-The-Go Breakfast cereal Bars- South beach Diet Line
Kraft Foods.
01.2005 - 01.2006
Senior Manager Trade Marketing
Nabisco Biscuit Company.
01.1996 - 01.2005
Customer Account Manager
Nabisco Biscuit Company.
01.1992 - 01.1996
District Sales Branch Manager
Nabisco Biscuit Company.
01.1989 - 01.1992
Sales Representative
Nabisco Biscuit Company.
01.1985 - 01.1989
MBA - master's in business administration, specializing in Marketing & Finance
Long Island University
B.S. - Bachelor of Science, specializing in Marketing & Management
Mercy College