Dynamic Lead Business Analyst and Product Owner with 10+ years of experience driving digital transformation in data-driven marketing, data warehouse, and web development agencies. Skilled at standing up and leading Scrum teams, managing product backlogs, and translating complex business needs into scalable technical solutions. Experienced in partnering with cross-functional teams—including frontend, backend, QA, and design—to build, test, and deliver high-quality web projects. Adept at bridging the gap between stakeholders and delivery teams, with proven expertise in Agile frameworks, SQL, and data management. Recognized for optimizing business processes, delivering high-value web and data solutions, and guiding teams to consistently achieve on-time, measurable results.