Alice Lehimdjian Shannon

• Leads Sales & Marketing for two Marriott Autograph Collection hotels, with full accountability for group sales, catering, business travel, marketing, and conference services.
• Consistently exceeding year-over-year top-line revenue targets, driving increased market share and profitability for both properties.
• Directs a cross-functional commercial team, fostering collaboration to deliver integrated sales strategies and measurable performance improvements.
• Partners closely with the Area Director of Revenue Management to align pricing, distribution, and demand-generation strategies across both transient and group segments.
• Focuses on optimizing commercial performance through data-driven decision-making, targeted marketing campaigns, and strategic partnerships.

• Lead the sales discipline across 14 full-service and select-service branded and independent modern luxury hotels throughout the Mid-Atlantic, with a strategic focus on the Washington, D.C. Central Business District and Greater Philadelphia area.
• Directed a high-performing team of Directors of Sales, ensuring alignment with property goals and delivering consistent, measurable sales success.
• Partner closely with the Regional Director of Revenue Management to design and implement sales strategies and marketing initiatives across transient and group segments.
• Achieved post-pandemic success with all downtown properties exceeding monthly revenue budgets since February 2022, reflecting a robust recovery and sustained performance.

• Leads Sales & Marketing for two Marriott Autograph Collection hotels, with full accountability for group sales, catering, business travel, marketing, and conference services.
• Consistently exceeding year-over-year top line revenue targets, driving increased market share and profitability for both properties.
• Directs a cross-functional commercial team, fostering collaboration to deliver integrated sales strategies and measurable performance improvements.
• Partners closely with the Area Director of Revenue Management to align pricing, distribution, and demand-generation strategies across both transient and group segments.
• Focuses on optimizing commercial performance through data-driven decision-making, targeted marketing campaigns, and strategic partnerships.

• Responsible for Group Sales and New Business Development for Washington DC, Maryland, Virginia and the International markets. Legal (Vertical) and Diplomatic (Europe & Asia Region) Total Account Management.
• Managed group and transient sales efforts for dual properties from 2012 to 2016. Responsible for identifying and qualifying new target accounts while maintaining growth with key and corporate negotiated accounts for the brand.
• Spearheaded the successful launch of the Annual “Legal Professionals Appreciation Event” from 2012 to 2018, resulting in an average of 20% growth year over year within the legal group segment.

• Developed and executed comprehensive sales strategies to drive revenue growth across diverse markets.
• Analyzed market trends and competitor activities to identify new business opportunities and optimize sales initiatives.
• Mentored and trained sales personnel on best practices, enhancing team capabilities and overall performance excellence.

• Pre and Post Opening Senior Sales Manager
• Responsible for International, Diplomatic, Legal, and all Mid-Atlantic Corporate Group and Transient Sales.
• Drive unique and innovative strategies to introduce a new luxury brand to the DC Market place.
• Ranked number 1 in the brand for exceeding pre-opening Sales Goals.
• Increased YOY revenue by 10%-15% within the assigned market segments and sub segments.
• Personally recognized as “Manager of the Quarter” in Q3 in 2015