ALICE PECK
Cape Coral,FL
Summary
Senior sales and account management professional with extensive experience in direct marketing data and analytics. Proven track record in building trusted client relationships and implementing effective retention strategies that exceed revenue targets. Expertise in account planning, consultative selling, and cross-functional collaboration enhances client satisfaction and drives business growth.
Overview
38
38
years of professional experience
Work History
GTM (Go-to-Market) Account Director
DEEPSYNC
01.2021 - 01.2026
- Managed a $4M annual book of business across 25–30 client accounts, with responsibility for revenue retention and growth, profitability, client satisfaction, product adoption, and strategic account management.
- Exceeded revenue targets by implementing retention strategies, expanding accounts, and driving upselling and cross-selling through proactive relationship management.
- Facilitated quarterly business reviews and strategic account planning to highlight client value, uncover growth opportunities, and mitigate business risks.
- Conducted 10+ proactive client engagements weekly focused on strategic advisory, account growth, retention, issue resolution, and relationship development.
- Built trusted relationships with clients by understanding their goals, objectives, and definition of success and aligning DeepSync products and services to their business needs.
- Maintained accurate quarterly forecasts covering renewals, attrition risk, expansion, upsell/cross-sell opportunities, and transactional revenue.
- Collaborated with leadership and cross-functional teams to address at-risk accounts, resolve issues, and ensure successful project outcomes and client satisfaction.
- Developed client proposals, presentations, statements of work, purchase orders, and contracts while serving as a subject matter expert and sales resource.
Sales Executive
ACCUDATA
01.1997 - 01.2021
- Consistently met and exceeded sales quotas while acquiring new customers and retaining and expanding long-term client relationships.
- Managed sales process from prospecting to closing, ensuring seamless transitions and strong account development.
- Identified and leveraged opportunities to expand existing accounts with additional data and analytics solutions.
- Sold data and analytics solutions, enabling resellers, advertising agencies, mail houses, and print service providers to enhance their offerings.
- Developed trusted, long-term client relationships through consultative selling and a strong understanding of customer business needs.
- Partnered with internal teams to develop solutions, resolve client issues, and deliver positive customer outcomes.
Inside Sales Assistant
GARTNER
01.1999 - 06.2000
- Delivered sales support through effective organization, clear communication, and diligent follow-through.
- Collaborated with outside sales representatives to enhance sales activities and identify client opportunities.
- Facilitated analyst calls among clients, analysts, and sales teams to streamline communication and align strategies.
Customer Service Representative
ACCUDATA
01.1994 - 01.1997
- Supported clients and addressed daily customer needs, fostering strong relationships and enhancing customer satisfaction.
- Developed comprehensive understanding of client requirements, products, and services to effectively meet their needs.
- Achieved promotion to Sales in 1997 due to consistent performance and demonstrated experience.
Account Representative
WILLIS CORROON GROUP
01.1988 - 02.1993
- Managed daily client account needs in insurance industry, delivering responsive service and fostering strong client relationships.
- Managed client accounts and ensured accurate service delivery.
- Addressed client requests and coordinated account activities to enhance customer satisfaction and support retention.
- Developed strong relationships with clients to enhance customer satisfaction.
- Collaborated with teams to address client inquiries and resolve issues.
Education
Coursework completed -
Salem State College
Salem, MA01-1986
Skills
- Strategic account management
- Client retention and development
- Consultative selling techniques
- Upselling and cross-selling strategies
- Business development initiatives
- Direct sales expertise
- Account planning and forecasting
- Quarterly business reviews (QBRs)
- Customer success management
- Contract negotiation and development
- Digital and multichannel marketing
- Marketing strategy formulation
- Data analysis and analytics
- Project management skills
- Cross-functional collaboration
Technology And Tools
- CRM: HubSpot
- Microsoft: Word, Excel, PowerPoint
- Google: Google Workspace, Gmail, Google Meet
- Collaboration: Zoom
- AI: Google Gemini, Google Gems, AI-assisted workflow and process development
Timeline
GTM (Go-to-Market) Account Director
DEEPSYNC
01.2021 - 01.2026
Inside Sales Assistant
GARTNER
01.1999 - 06.2000
Sales Executive
ACCUDATA
01.1997 - 01.2021
Customer Service Representative
ACCUDATA
01.1994 - 01.1997
Account Representative
WILLIS CORROON GROUP
01.1988 - 02.1993
Coursework completed -
Salem State College