Alicia Merrick
Oklahoma City,OK
Summary
Results-driven professional with proven track record in driving organizational success through strategic initiatives. Skilled in fostering team collaboration, adapting to changing needs, and delivering measurable results. Expertise in employee relations, performance management, and creating positive work culture. Recognized for strong communication skills, problem-solving abilities, and focused approach to achieving objectives.
Overview
6
6
years of professional experience
Work History
Employee Engagement Manager
Service Oklahoma
04.2024 - Current
- Works with Executive Leadership to develop and expand Service Oklahoma's culture, establish strategic plans for growth, and create employee engagement programs.
- Manages and creates multiple engagement initiatives including recognition programs, special events, onboarding processes, and team building activities.
- Builds relationships across departments, works with stakeholders throughout the agency, and serves as a liaison between various teams.
- Requires excellent written and verbal communication abilities for presentations, correspondence, and relationship-building with employees at all levels.
- Developed and implemented employee engagement strategies to enhance workplace culture.
- Facilitated training sessions to promote team collaboration and communication skills.
Marketing and Merchandising Manager
Diamonds Direct
03.2021 - 04.2024
- Raised over $100,000 annually for the Oklahoma Chapter of the Diamonds Direct Foundation and its partners
- Contributed to brand campaigns with statewide partners to increase brand awareness by developing and implementing strategic marketing campaigns.
- Continuously monitored competitor activity, staying ahead of industry trends for proactive strategy adjustments.
- Boosted sales revenue through effective merchandising of products in stores and online platforms.
- Created compelling in-store signage and displays that effectively promoted featured products and promotions.
- Developed and implemented marketing strategies to enhance brand visibility and customer engagement.
- Analyzed market trends to inform product selection and promotional tactics, driving sales performance.
Promotion and Events Manager
Parlor OKC
01.2020 - 12.2020
- Managed budgets effectively, optimizing allocation of resources to maximize event impact.
- Collaborated with local and city partners to incorporate event opportunities with business functions.
- Aligned marketing campaigns to desired demographics to increase YoY revenue.
- Delivered exceptional customer service to attendees, addressing concerns promptly and professionally.
- Streamlined event operations for improved efficiency and cost-effectiveness through comprehensive logistical management.
- Led event planning and execution for diverse functions, ensuring seamless operations and client satisfaction.
- Developed and managed event budgets, optimizing resource allocation to maximize profitability.
Education
MLS - Energy And Natural Resources Law
University of Oklahoma College of Law
Norman, OK12-2023
Paralegal Certification - Paralegal Studies
University of Oklahoma College of Law
Norman, OK08-2022
Bachelor of Arts - Strategic Communications
University of Central Oklahoma
Edmond, OK08-2017
Skills
- Effective Training Facilitation
- Workforce Development Initiatives
- Volunteer Engagement Strategies
- CRM System Administration
- Sales Development Training
- Visual Concept Development
- Strategic Merchandise Planning
- Workplace Relationship Management
- Event Strategy Development
- Event Donation Coordination
- Outcome Assessment
- Coordinating Travel Logistics
Accomplishments
- Recipient of the Next Gen Under 30 award in (2025)
- Recipient of the Next Gen Under 30 award in (2024)
- Active Mission Chair of Generation Goodwill Board (2024-Current)
- Active Member of Junior League of Oklahoma City (2025-Current)
- Advisor for Women in Leadership Certificate at the University of Oklahoma (2024)
- Oklahoma City Zoo and Botanical Garden Zoo-troop Volunteer (2020- 2025
Timeline
Employee Engagement Manager
Service Oklahoma
04.2024 - Current
Marketing and Merchandising Manager
Diamonds Direct
03.2021 - 04.2024
Promotion and Events Manager
Parlor OKC
01.2020 - 12.2020
MLS - Energy And Natural Resources Law
University of Oklahoma College of Law
Paralegal Certification - Paralegal Studies
University of Oklahoma College of Law
Bachelor of Arts - Strategic Communications
University of Central Oklahoma