Alicia Salas
Denver,Colorado
Summary
Results-oriented leader with a focus on customer service and adaptability to new challenges. Strong problem-solving skills and ability to build solid relationships with clients and team members. Supports team success and drives positive outcomes through effective leadership and continuous performance improvement.
Overview
13
13
years of professional experience
Work History
Store Manager
Zumiez
Fort Collins, Colorado
05.2026 - Current
- Led Zumiez store operations and daily sales floor execution.
- Reviewed store performance weekly, adjusting team priorities to align with sales goals
- Monitored daily performance dashboards and queue activity to optimize team efficiency
- Coached associates on customer service and product knowledge.
- Trained new hires on Zumiez policies and procedures.
- Delegated task and project initiatives, setting priorities and goals.
- Identified operational issues and implemented process improvements to enhance workplace safety and productivity.
- Showcased and built visually appealing displays and signs to encourage customers to buy specific products.
- Analyzed previous year and current projections to determine scheduling, budget constraints and any possible overages for profitability and loss prevention
Repair Expert Supervisor & Acting Market Coach
ASURION AT&T
Colora, Maryland
07.2023 - 06.2025
- Led day-to-day operations across multiple remote retail repair locations in Colorado and Nevada, standardizing processes and service expectations to support operational excellence.
- Coached and performance-managed chat-based support associates using ADAPT coaching, reinforcing expectations and accountability to achieve market goals.
- Acted as the primary escalation point between the market and regional leadership, resolving complex issues quickly while maintaining clear, professional communication.
- Managed schedule coverage and delegated priorities to ensure adherence and consistent execution, covering management duties during leadership absences.
- Managed schedule coverage and delegated priorities to maintain adherence and consistent execution; stepped in to cover management duties during leadership absences.
In-Home Tech Repair / Acting Sales Coach
ASURION
Colorado City, Texas
07.2022 - 08.2023
- Delivered in-home technical support in high-touch customer environment, diagnosing device issues and restoring data from major cloud platforms to resolve urgent problems efficiently.
- Coached and mentored team of tech experts (virtual and in person), evaluating performance and providing targeted feedback to enhance service standards and accountability.
- Delegated technical work based on skill and workload, overseeing end-to-end recovery and restoration tasks to maintain quality and customer satisfaction.
- Built rapport quickly and used probing questions to identify customer needs, recommending appropriate protection-plan options to enhance customer satisfaction.
Title / Account Manager
AUTOMOBILE TITLE RECOVERY, LLC
11.2021 - 11.2022
- Managed high-volume B2B dealer accounts and end-to-end title-recovery documentation, ensuring accuracy and timely processing while maintaining consistent standards.
- Negotiated sales terms and developed structured contracts with local dealers, clarifying requirements and timelines to strengthen partner relationships and reduce rework.
- Identified workflow bottlenecks in document intake and processing, standardizing procedures to enhance operational consistency across accounts.
- Developed fillable PDF forms and templates in Microsoft Office to streamline data capture and communication, enhancing handoffs and minimizing manual follow-up during peak volumes.
Sales and Finance Coordinator
CARFINDERS INC.
02.2020 - 11.2021
- Managed the end-to-end customer sales cycle, from first contact through financing and contract completion, resolving questions and objections to deliver a high-service buying experience.
- Increased revenue by recommending and structuring warranty and protection options aligned to customer budgets and vehicle needs, improving attachment through clear, customer-friendly explanations.
- Established performance expectations and reinforced accountability by reviewing CRM activity and conversion metrics, delegating daily priorities to enhance sales effectiveness.
- Coached and trained sales staff on negotiation tactics and CRM workflows, fostering consistent selling behaviors and effective communication practices.
Internet Manager
AUTONATION BUICK GMC AND CHEVROLET
06.2019 - 12.2019
- Managed high-volume digital lead pipeline, quickly responding via phone, email, and text to convert inquiries into showroom appointments and sales opportunities, enhancing lead conversion rates.
- Resolved complex questions and objections by troubleshooting financing and inventory constraints, coordinating next steps with internal teams, and ensuring seamless progression through purchase process.
- Researched customer needs and conducted vehicle searches, presenting tailored options aligned to budget, features, and availability, elevating customer satisfaction.
Sales Consultant
MEDVED CHEVROLET, CADILLAC AND KIA
06.2013 - 12.2018
- Cultivated long-term customer relationships, guiding shoppers in purchasing and leasing new and certified pre-owned vehicles to enhance satisfaction and loyalty.
- Increased per-customer account value by recommending relevant aftermarket products and high-margin warranty packages based on usage, budget, and ownership goals.
- Built and maintained long-term customer relationships, guiding shoppers through purchasing and leasing decisions for new and certified pre-owned vehicles.
- Resolved questions and objections through effective communication and problem-solving, ensuring positive customer experiences while meeting dealership targets.
Skills
- Sales Results
- Sales Forecasting
- Retail Operations
- Stock Control
- Team Motivation
- Collaborative Leadership
- Performance Evaluation
- Problem-Solving
- Customer Service
- Communication Skills
Accomplishments
Consistently exceeded month-over-month success-rate and customer-satisfaction goals across multiple stores by delivering weekly 1:1 coaching, observing in-store customer interactions, and providing timely, actionable feedback. Strengthened engagement and performance by reinforcing team accountability, clarifying expectations, and supporting ongoing development.
Timeline
Store Manager
Zumiez
05.2026 - Current
Repair Expert Supervisor & Acting Market Coach
ASURION AT&T
07.2023 - 06.2025
In-Home Tech Repair / Acting Sales Coach
ASURION
07.2022 - 08.2023
Title / Account Manager
AUTOMOBILE TITLE RECOVERY, LLC
11.2021 - 11.2022
Sales and Finance Coordinator
CARFINDERS INC.
02.2020 - 11.2021
Internet Manager
AUTONATION BUICK GMC AND CHEVROLET
06.2019 - 12.2019
Sales Consultant
MEDVED CHEVROLET, CADILLAC AND KIA
06.2013 - 12.2018