Alicia A. Gillman

Developed and executed comprehensive marketing strategies to drive brand awareness and increase customer engagement.

• Led cross-functional teams in the creation and implementation of marketing campaigns, resulting in measurable growth in market share.
• Analyzed market trends and consumer behavior to inform and optimize marketing initiatives, enhancing overall campaign effectiveness.
• Oversaw the company's marketing budget.
• Researched emerging technologies in digital marketing space.
• Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
• Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
• Monitored competitors' activities to keep up with industry trends.
• Recommended policy changes to improve marketing tactics and strategies.
• Negotiated with vendors to obtain most cost-effective pricing for product distribution.
• Supervised a team of junior marketers in executing various projects.
• Managed creation of marketing materials, collateral and sales support tools.
• Established effective working relationships with sales and agency leadership.
• Managed the design and production of promotional materials, such as websites and brochures.
• Tracked budgets for all marketing initiatives and provided regular updates.
• Performed market analysis to better understand target audiences.
• Worked with management team to oversee and monitor marketing strategy.
• Analyzed sales data to update a product or adjust marketing strategy.
• Identified opportunities for new client acquisition through various marketing channels.
• Planned events such as webinars or seminars to engage customers.
• Developed and implemented marketing plans for new products.
• Represented company at local and trade association meetings to promote products.
• Delivered marketing strategy updates to upper-level management.
• Analyzed market trends to identify potential opportunities for growth.

• Led the project management of social media campaigns, HR Communications, Marketing and Sales events and promotions
• Collaborated with local marketing associates and leaders to develop strategic marketing plans, maximizing ROI in alignment with business objectives.
• Managed all aspects of event programs, including content creation, compliance approvals, communication strategies, measurement plans, and feedback mechanisms.
• Assessed projects against budgets and timelines, keeping team and assignments on task.
• Developed and implemented marketing strategies to increase brand awareness and sales.
• Drafted press releases announcing new products or services.
• Managed creation of marketing materials, collateral and sales support tools.
• Monitored progress and submitted performance reports.
• Organized trade shows and exhibitions to promote brand awareness.
• Identified opportunities for new client acquisition through various marketing channels.
• Tracked, analyzed and reported on marketing program results.
• Implemented customer loyalty programs that increased repeat business.
• Planned advertising campaigns for online, print and other mediums.
• Maintained relationships with key customers through regular communication.
• Delivered marketing strategy updates to upper-level management.
• Monitored competitors' activities to keep up with industry trends.
• Drove consistent, relevant traffic and leads from our social network presence.
• Developed social media marketing strategies to help brand company and increase sales.