Alisa Patrow
Los Angeles,CA
Summary
Results driven professional with 8+ years of retail and client experience management. Motivated leader with strong background in a team development and empowerment. Expertise includes retail merchandising, personnel management, hiring and recruiting talent, while overseeing business processes and communications. Possesses successful track record of leading diverse teams and exceeding revenue targets while promoting a positive culture within a fast pace work environment.
Overview
16
16
years of professional experience
Work History
Operations Leader
Sephora
07.2021 - Current
- Drove a customer-centric approach and fostered collaboration, ensuring the team's enthusiasm and dedication in delivering memorable customer experiences.
- Demonstrated a talent for attracting, identifying, and inspiring employees to contribute to a positive and high-performing team environment.
- Dynamic leader deeply engaged in sales floor activities, passionate about motivating, coaching, and facilitating team success.
- Responsible for managing the store's inventory, encompassing shipping, receiving, and returning merchandise, conducting cycle counting, and ensuring all processes adhere to company guidelines and timelines.
- Develop and oversee the operations schedule
- Maintain and uphold merchandising concepts, ensuring on-stage visuals meet company standards and contribute to an engaging and aesthetically pleasing shopping environment.
- Manage the process of maintaining appropriate budget and quantity of supplies, testers and samples for the store.
- Participate in the management of all performance management situations for the operations team. Ensure timely feedback for improvement is delivered and followed up on as necessary.
- Drive daily operations in an "A+" volume location with a $25 million revenue through high-level planning and strategic initiatives, ensuring optimal efficiency and adherence to organizational objectives.
Services Leader
Sephora
08.2019 - 07.2021
- Conducted training and certification programs for Beauty Advisors (BAs) in perk services.
- Provided comprehensive technology training and support to advisors.
- Ensured the proficient implementation of Sephora's selling model by all advisors.
- Utilized AIQ for measuring Key Performance Indicators (KPIs) to assess store achievements and identify opportunities.
- Applied Sephora competencies as a reference for decision-making to enhance client experience, internal processes, and overall company performance.
- Coached Beauty Advisors on the effective engagement of clients in discussions about our loyalty programs.
Brands and Events Coordinator
Sephora
11.2017 - 08.2019
- Cultivated and nurtured strong relationships with beauty brands, fostering a collaborative partnership to support mutual success.
- Acted as a liaison between Sephora and brands, ensuring effective communication and alignment of goals for successful collaborations.
- Demonstrated adaptability and flexibility in response to changing trends, customer preferences, and brand strategies to keep the store's offerings dynamic and on-trend.
- Collaborated closely with various beauty brands to strategically book products and promotions based on the specific needs and preferences of the store.
- Support brand partners and orchestrate the planning and execution of events, services, and classes.
- Developed and managed a comprehensive brand calendar, coordinating product launches, promotions, and events to optimize store traffic and sales.
- Worked proactively to avoid conflicts and ensure a smooth flow of brand activities within the store.
Cash Wrap Coordinator
Sephora
11.2014 - 11.2017
- Set an example for exemplary client services, aligning with company values.
- Led Beauty Insider sign-ups and opt-ins.
- Trained all newly hired cashiers on POS and client service model.
- Took initiative by being able to react to situations in the moment.
- Coached cashiers to achieve goals in the all metrics as they related to the checkout experience.
- Monitored sales, client feedback, and loyalty program results by collaborating with the Store Manager.
- Performed opening and closing duties including safe audit, deposits, ordering change, and paybacks.
Cashier
Sephora
09.2014 - 11.2014
- Participated as a productive, motivated member of the store team.
- Completed transactions accurately and efficiently.
- Built strong client connections.
- Dealt with returns/exchanges in a positive manner.
Dispatcher
National Monitoring Center
01.2012 - 08.2014
- Improved response times by efficiently prioritizing and dispatching emergency calls.
- Enhanced communication with first responders by maintaining updated contact information and utilizing clear, concise language during dispatches.
- Reduced errors in dispatch logs by implementing a thorough double-check system for all entries.
- Managed high-stress situations calmly and effectively, ensuring timely assistance to those in need.
Sales Associate
Arden B
01.2008 - 05.2012
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
- Developed new client relationships by actively engaging with potential customers and highlighting the benefits of our product offerings.
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
Education
High School Diploma -
City Of Angels
Los Angeles, CA06.2005
Skills
- Coaching and Mentoring
- Team Management
- Strong Oral and Written Communication skills
- Decision-making
- Adaptability
- Problem-solving
- Customer service
- Strong Work Ethic
Timeline
Operations Leader
Sephora
07.2021 - Current
Services Leader
Sephora
08.2019 - 07.2021
Brands and Events Coordinator
Sephora
11.2017 - 08.2019
Cash Wrap Coordinator
Sephora
11.2014 - 11.2017
Cashier
Sephora
09.2014 - 11.2014
Dispatcher
National Monitoring Center
01.2012 - 08.2014
Sales Associate
Arden B
01.2008 - 05.2012
High School Diploma -
City Of Angels