Alison Massetti
Summary
Results-driven professional with 10 years comprehensive experience in sales and account management, focusing on building strong client relationships and driving business growth. Adept at negotiating, resolving client issues, and aligning services with client needs. Proven success in fostering team collaboration and adapting to dynamic environments, showcasing excellent communication and problem-solving skills. Seeking to grow and expand my career into managing national accounts within the CPG industry. Eager to contribute my expertise in relationship-building, strategic planning, and solution-driven sales in a new context, while continuing to grow professionally and contribute to the success of a forward-thinking organization.
Overview
10
10
years of professional experience
Work History
Off Premise & Chain/Grocery Account Manager
Penn Beer Sales & Service
04.2022 - Current
- Establish and maintain trustworthy relationships with beer leads, grocery managers, and owners at 10+ well-known Chain/Grocery stores (ex: Wegmans, Whole Foods, Target, Mom's Organic) and 20+ privately owned beverage distributors.
- Assist in new product launches weekly and new supplier brand launches monthly.
- Merchandise stores within the CPG industry with current thematic point of sale to promote visibility and drive sales.
- Execute samplings & activation programs to launch new products into the market and to gain distribution of brands.
- Create & analyze reports using VIP to help stores find where they can improve or grow their business.
- Monitor inventory to assure each customer has what they need to succeed until their next order; providing forecast updates for the products we have in our warehouse vs. what they have in store.
- Manage cross functional collaboration to ensure product arrives at stores with efficiency and accuracy.
- Responsible for 329,000+ cases sold in my territory for 2024.
On Premise Sales Representative
Penn Beer Sales & Service
01.2017 - 04.2022
- Established and maintained trustworthy relationships with 150+ accounts.
- Analyzed monthly sales reports to discuss with accounts to show growth opportunity.
- Introduced new brands and products to our clientele.
- Facilitated sales between our company and our customers.
- Met monthly product volume goals and incentives.
Customer Success Manager
Penn Beer Sales & Service
07.2015 - 01.2017
- Answered 100+ phone calls per day to take our customers' product orders.
- Solved customer problems and complaints through e-mail and over the telephone in a timely and empathetic manner.
- Worked with 150+ pro-sell accounts to input their order, keep them updated on specials & pricing, and ensure customer satisfaction with clients.
- Resolved logistical issues amongst customers and inefficient deliveries.
- Managed a team of four women to ensure we were working together and completely our jobs and tasks in a timely manner.
Education
Bachelor of Business Administration - Marketing, Entrepreneurship
Temple University
01.2014
Skills
- Time management
- Proactive & organized
- Proficient at order operating systems
- Motivated self-starter
- Problem solving
- Communication
- Leadership
- Microsoft Word
- Microsoft PowerPoint
- Microsoft Excel
- Microsoft Outlook
- Social Media
- Zoom
- Account management
- Client relations
- Teamwork and collaboration
- Customer service
Accomplishments
- Product Marketing - Offered comparable product substitutions and alternative locations to clients when desired merchandise was out-of-stock.
- 2017: Sold the most case equivalents of Victory Brewing within a three-month period; awarded a trip to Florida for Phillies Spring Training.
- 2018: Gained the most new points of distribution of a new brand our company launched; awarded a four-day trip to Firefly Festival with VIP access.
- 2019: Sold the most case equivalents of a specific brand and gained the most new points of distribution during a two-month period; awarded a four-day trip to Oregon.
- 2021: Sold the most cases and achieved the most new displays for Downeast Cider in a four month; awarded a three-day trip to Saratoga, NY.
- 2022: Top performer in cases sold for the following brands New Belgium, Troegs, Conshohocken, Victory, and Flying Embers; Within top three performing sales representatives for Fiddlehead and Fat Heads.
- 2023: #1 Liquid Death Water sales representative in the company; achieved by growing total distribution points and most volume sold.
- 2024: top performer for Downeast Cider. Sold the most cases to win a three-day trip to Boston.
Languages
English
Native or Bilingual
Timeline
Off Premise & Chain/Grocery Account Manager
Penn Beer Sales & Service
04.2022 - Current
On Premise Sales Representative
Penn Beer Sales & Service
01.2017 - 04.2022
Customer Success Manager
Penn Beer Sales & Service
07.2015 - 01.2017
Bachelor of Business Administration - Marketing, Entrepreneurship
Temple University
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