Summary
Overview
Work History
Education
Skills
Volunteer Experience
Certification
Timeline
Generic

Alizabeth Mercurio

San Diego,CA

Summary

Creative and tech-forward marketing professional with a master’s in Instructional Design and Educational Technology. I’m passionate about storytelling, digital content, and building real connections, whether that’s through social media, brand campaigns, or in-person customer experiences. I’ve led digital marketing efforts, managed online content, and love using data to figure out what truly resonates. I bring creativity, adaptability, and a people-first mindset to every project, always aiming to make an authentic impact.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Brand Content Creator | Influencer Marketing (Freelance)

Comfort, Gil Pearls, Earth Harbor, Koala Eco
04.2025 - Current
  • Created compelling sponsored content for brands like Comfort and Gil Pearls on TikTok and Instagram.
  • Utilized video editing and storytelling to enhance audience engagement and increase affiliate sales.
  • Achieved sales of 10 Comfort product sets via organic content within 24 hours.
  • Produced branded haul videos for Marshalls, resulting in a 220% surge in post views.
  • Drove a 300% increase in profile views by capturing attention with authentic storytelling.

Digital Innovation Leader and First Grade Teacher

Discovery Elementary (Peninsula School District)
08.2023 - Current
  • Served as primary technology advisor, troubleshooting issues and driving digital innovation across campus.
  • Implemented GoGuardian to enhance classroom management, reducing off-task tech use by 30%.
  • Delivered monthly staff updates and led professional development sessions on technology integration.
  • Facilitated Canva training to elevate staff skills in digital content creation and boost classroom engagement.
  • Achieved 100% literacy in critical Chromebook applications through in-class learning sessions, up from less than 20%.
  • Created monthly data reports tracking academic progress in math and ELA, enabling instructional adjustments.

Sales Associate

The Garden Room (Luxury Boutique)
10.2022 - 02.2023
  • A key part of the sales team that surpassed company sales goals for the Holiday 2022 period through strong customer engagement.
  • Consistently received incremental commission compensation from retail sales through solution selling to customers.
  • Enhanced the brand reputation of the store by building customer relationships to drive repeat purchases and retailer loyalty.

Marketing Specialist

Mercurio’s Heating & Air Conditioning
06.2018 - 06.2020
  • Led in-person B2B outreach to property managers to build brand awareness and drive new client acquisition.
  • Developed and delivered tailored pitches and leave-behind materials to boost lead generation and strengthen client relationships.
  • Set and tracked weekly outreach goals, monitored conversion rates, and provided actionable field insights to inform overall marketing strategy.
  • Contributed to broader promotional campaigns and helped grow local marketing impact by 20%

Education

Master of Science - Educational Technology & Instructional Design (K–12 & Adult Learning)

Western Governors University
Salt Lake City, UT
12.2024

Bachelor of Arts - Elementary Education – Cum Laude

Washington State University
Pullman, WA
05.2022

Skills

  • Content creation and strategy
  • Brand messaging
  • Networking and outreach
  • Social media management
  • Customer experience and relations
  • Instructional design
  • Public speaking and facilitation
  • Effective communication
  • Affiliate marketing
  • Friendly, positive attitude

Volunteer Experience

  • Alpha Gamma Delta, Philanthropy Lead, Was a part of chapter fundraising events (donut sales, canned food drives) for childhood hunger causes.
  • Local Library & Afterschool Programs, Volunteer, Supported K–5 students in reading and math through enrichment programs.

Certification

  • Residency Teacher Certificate #572882R

Timeline

Brand Content Creator | Influencer Marketing (Freelance)

Comfort, Gil Pearls, Earth Harbor, Koala Eco
04.2025 - Current

Digital Innovation Leader and First Grade Teacher

Discovery Elementary (Peninsula School District)
08.2023 - Current

Sales Associate

The Garden Room (Luxury Boutique)
10.2022 - 02.2023

Marketing Specialist

Mercurio’s Heating & Air Conditioning
06.2018 - 06.2020

Master of Science - Educational Technology & Instructional Design (K–12 & Adult Learning)

Western Governors University

Bachelor of Arts - Elementary Education – Cum Laude

Washington State University

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