Manage strategic planning and revenue growth for two professional sports organizations, contributing to over $200M in combined annual ticket revenue.
Executed the 2026 Tigers Select-A-Seat event, driving a record-breaking $2.8 million in revenue and establishing the largest sales event in Detroit Tigers history.
Rank 3rd across Major League Baseball in year-over-year Full Season Equivalent (FSE) growth and among the Top 5 clubs in new FSE sales generated during the 2026 campaign.
Spearhead recruiting and training task force to establish hiring best practices and drive continuous development of the sales and service team.
Senior Director, Ticket Sales
4 Years
Detroit Tigers | 01.2021 - 01.2025
Responsible for the strategy and execution of New Memberships and Group Sales efforts.
Spearheaded the efforts in growing our Full Season Equivalent (FSE) Membership base from 5,392 FSE’s to 12,988 FSE’s over 4 seasons (140% growth)
Played an integral part in growing our Group Sales business, resulting in 215% growth over 4 seasons.
Led a staff of 21 sales team members and 1 Group Sales Director
Director, New Business Development
2 Years 6 Months
Los Angeles Dodgers | 12.2018 - 06.2021
Responsible for the strategy and execution of the Dodgers New Business ticketing initiatives, specifically all new sales across the Season Ticket Membership vertical.
Developed a strong in-game selling process as an integral function of the new business growth strategy to maximize revenue on game days. Grew in-game selling efforts by 315% from 2019 to 2020.
Instilled a thriving sales offense throughout all Ticket Sales & Service that consistently reinforces the goal of outbound selling. Grew outbound selling business by 345% from 2019 to 2020.
Spearheaded the implementation of an Artificial Intelligence platform to help maximize sales opportunities, yielding an additional $2.1M in new business revenue to date.
Built a robust campaign structure and strategy to help give sales representatives clear expectations on opportunities using detailed cadences, allowing them to maximize all sales conversations.
Manager, Inside Sales
3 Years 3 Months
Detroit Pistons | 09.2015 - 12.2018
Led an Inside Sales program that was focused on recruiting, coaching and developing future superstars of the sports industry.
Developed an robust in-game selling process.
Took an Inside Sales team of 16 representatives and grew it to 30 representatives.
Promoted 39 representatives prior to the 2017-18 season in preparation for opening up the new Little Caesars Arena resulting in over 3,000 new full season memberships.
Promoted 16 Inside Sales Representatives to Account Executive roles within the sports industry since taking over the program in 2015.
Account Executive, Consumer Sales
1 Year 10 Months
Detroit Pistons | 11.2013 - 09.2015
Led the department in revenue all 3 seasons under the role.
Awarded MVP Salesperson of the year following the 2014-15 Pistons season.
Assisted the Inside Sales Manager in the recruitment of future Inside Sales Representatives by attending career fairs, workshops, and sales combines.
Held weekly training's with the Inside Sales department in order to maximize new business revenue.
Inside Sales Representative
5 Months
Detroit Pistons | 06.2013 - 11.2013
Finished number one overall in new business revenue going into the 2013-14 Pistons season out of 12 total Inside Sales Representatives.
Consistently led our entire sales floor in face-to-face appointments set per week.
Was promoted into an Account Executive role after 6 months with the Inside Sales team.
Education
Bachelors of Business Administration
Northwood University | Midland, Michigan | 06-2012
Director of Ticket Sales and Operations at Saint Mary's College of CaliforniaDirector of Ticket Sales and Operations at Saint Mary's College of California