ALLIE HAFLIGER

• Own and execute annual event marketing strategy across two healthcare technology brands, aligning initiatives to pipeline and revenue goals.
• Lead end-to-end planning and on-site execution of national industry tradeshows, customer events, and partner programs.
• Partner closely with Sales leadership to define event KPIs, outreach strategy, and post-event follow-up processes.
• Manage event budgets, vendor relationships, booth logistics, promotional inventory, and travel coordination for cross-functional teams.
• Utilize Salesforce and HubSpot to track lead attribution, nurture campaigns, and analyze event ROI.
• Deliver post-event performance reporting to executive leadership, including pipeline impact and revenue contribution.
• Drive collaboration between marketing, product, and sales teams to ensure consistent messaging and brand positioning.

I lead cross-functional marketing efforts, working closely with teams like Sales, Product, and Customer Support to align strategies and drive results. I plan and execute multichannel campaigns- across email, digital, social media, and events- to boost lead generation and strengthen customer retention.

I manage timelines, budgets, and vendor relationships, while using tools like HubSpot, Google Ads, and Google Analytics to track performance and make smart, data-driven improvements. I also create and maintain marketing materials, including web content, email templates, and sales collateral, and support sales with tools and resources that help drive conversions. Additionally, I help plan and coordinate both virtual and in-person events, such as trade shows, webinars, and product demos.

• Pioneered and developed the first Sales Development Representative (SDR) program, directly attributing $3.2
  million in sales revenue.
• Increased lead-to-opportunity conversion rate from 16% to 82% by implementing a rigorous BANT (Budget, Authority, Need, Timeline) qualification process.
• Served as a vital bridge between sales and marketing, fostering alignment and ensuring consistent lead follow-up and qualification.
• Proactively followed up with prospects to ensure a seamless transition from lead generation to sales engagement, enhancing pipeline efficiency.
• Developed and implemented strategic outreach initiatives that improved lead quality and increased overall conversion rates.

• Conducted comprehensive content reviews for webinars slated for external publication.
• Enhanced data organization through meticulous data entry, facilitating easy retrieval.
• Collaborated closely with the team to ensure accurate and timely content deployment.
• Acquired valuable experience in maintaining data integrity for efficient company-wide operations.

• Conducted thorough market research, analyzing competition, and gathering campaign data.
• Managed marketing efforts, overseeing social media, direct mail, and website, resulting in a 20% increase in followers and engagement.
• Executed sales strategies to consistently meet weekly and monthly goals.
• Cultivated customer relationships, resolving issues, and boosting satisfaction to drive repeat business.

• Guided business decisions through model-based methods, informing strategic initiatives.
• Developed data-backed campaign strategies across multiple channels.
• Crafted compelling marketing materials using Canva & Adobe Creative Suite.
• Collaborated with cross-functional teams to execute a successful campaign resulting in a 30% increase in donations.

• Visualized data to simplify complex research for stakeholders.
• Created persuasive marketing proposals and presentations.
• Adapted social media outreach and managed platforms effectively.
• Conducted detailed market analysis, identified potential donors, and launched targeted email campaigns.