Kate Pfeiffer
Columbus,OH
Summary
Digital product and site merchandising professional with 10+ years of experience spanning content management, customer experience, analytics and marketing strategy. Brings a collaborative, data-driven approach to building and optimizing web experiences that align business goals with user needs.
Overview
14
14
years of professional experience
Work History
Marketing Program Manager
Abbott
03.2021 - Current
- Partnered with brand teams to develop and execute integrated marketing programs and content aligned to strategic and business objectives.
- Executed multi-channel consumer marketing programs across CRM, print, eCommerce, mobile, display advertising, and social media.
- Ensured all marketing materials complied with medical, regulatory, legal, and brand guidelines prior to launch.
- Owned final program deliverables, ensuring alignment to assignment briefs, brand standards, messaging consistency, and campaign goals.
- Reviewed and refined brand briefs in partnership with the Integrated Marketing Manager and Creative Director to ensure clarity, feasibility, and execution readiness.
- Coordinated with internal teams to produce and review weekly project status reports for internal and external stakeholders.
- Partnered with traffic and project management teams to manage timelines and budgets, ensuring adherence to delivery schedules and financial constraints.
eCommerce Merchandiser & Web Content Manager
Valvoline Global Operations
09.2021 - 12.2025
- Partnered with Sales and Marketing leadership to define and execute a B2B site merchandising strategy across search, navigation, cross-sell, and up-sell to increase customer share of wallet.
- Collaborated with the Martech CX Manager to deliver data-driven personalization programs, including an cross-sell/up-sell proof of concept that generated $1M in first-year revenue, and validated a scalable digital revenue model.
- Analyzed customer behavior, digital analytics, and business performance to inform site enhancements, driving 125% year-over-year growth in Valvoline's global B2B e-commerce customer portal.
- Documented requirements, priorities, and progress updates for leadership, communicating risks, trends, and functional status to support informed decision-making.
- Collaborated with the Digital IT team to perform monthly User Acceptance Testing (UAT) and quality assurance across QA and production environments, validating fixes against requirements.
- Executed the B2B website promotional and content calendar, aligning product launches, promotions, and business objectives in partnership with Marketing.
- Coordinated with the Marketing Campaign Manager to support integrated, multi-channel digital campaigns that delivered a seamless customer experience, and increased cross-brand engagement.
- Led continuous process improvement initiatives, implementing SEO enhancements, and standardized content intake workflows to improve efficiency and governance.
- Partnered with the Website Technical Product Owner to support ongoing UX/UI enhancements, improving usability, accessibility considerations, and conversion performance.
- Worked with the Americas Analytics Manager to develop 10+ GA4 merchandising dashboards, enabling performance tracking, personalization measurement, and data-driven optimization.
- Proactively recommended content strategies, topics, and tools to optimize the end-to-end website content journey, and accelerate conversion.
Partnership Marketing Manager
Alliance Data
01.2018 - 11.2019
- Developed and executed annual, seasonal, and long-range marketing strategies for major retail clients including Lucky Brand, Ann Taylor, Guess, Floor & Decor, and Buckle to optimize program performance.
- Led customer journey mapping and served as the primary resource for marketing creative briefs, workflows, and execution processes.
- Built and maintained strong client relationships by leading weekly status meetings and providing ongoing strategic and operational support.
- Optimized customer segmentation strategies and managed marketing budgets exceeding $300M per client to drive efficiency and performance.
- Coached and mentored Partnership Marketing Manager I team members, supporting professional development and performance growth.
eCommerce Site Merchant
RG Barry Brands
07.2016 - 12.2017
- Executed category site merchandising across 2,000+ products, ensuring alignment with the overall digital merchandising strategy in partnership with Digital Marketing teams.
- Reviewed online catalog and product presentation to ensure accurate taxonomy, sequencing, imagery, pricing, and promotional tagging.
- Made customer-centric merchandising recommendations across digital touchpoints to improve usability and conversion.
- Analyzed complex datasets using analytics and visualization tools to develop insights and influence merchandising and promotional decisions.
- Reported daily on online promotion performance, compiling merchandising, and sales reports for stakeholders.
- Conducted daily site audits to validate product content accuracy, promotions and site integrity.
Assistant Online Merchandiser
Designer Brands (DSW)
09.2011 - 07.2016
- Coordinated product samples for assigned buying departments, managing workflows from fulfillment through photography and product description readiness.
- Maintained site navigation and category sequencing to support marketing and buying strategies, trends, web analytics and on-site search performance.
- Communicated production timelines and requirements with buyers and cross-functional partners to ensure on-time execution.
- Managed on-hand inventory, purchase orders, and sales data to ensure accuracy and operational alignment.
- Analyzed reporting and business performance metrics and participated in cross-functional meetings to support category-level decision-making.
Education
Bachelor of Arts - Fashion Marketing
The Art Institute of Phoenix
Phoenix, AZ01.2010
Skills
- Digital Product & Website Strategy
- Salesforce
- Content Management Systems (CMS)
- Website Personalization & Optimization
- A/B Testing & Experimentation
- Google Analytics (GA4) & Performance Reporting
- Data Analysis & Insight Generation
- UX/UI Collaboration
- Requirements Gathering & Documentation
- Quality Assurance (QA) & User Acceptance Testing (UAT)
- Cross-Functional Collaboration
- Stakeholder Communication
- Customer Journey Mapping
Timeline
eCommerce Merchandiser & Web Content Manager
Valvoline Global Operations
09.2021 - 12.2025
Marketing Program Manager
Abbott
03.2021 - Current
Partnership Marketing Manager
Alliance Data
01.2018 - 11.2019
eCommerce Site Merchant
RG Barry Brands
07.2016 - 12.2017
Assistant Online Merchandiser
Designer Brands (DSW)
09.2011 - 07.2016
Bachelor of Arts - Fashion Marketing
The Art Institute of Phoenix