Allie Schulps
Los Angeles,CA
Summary
Results-driven leader with over 20 years of experience in beauty brand growth through relationship-based business development and strategic market oversight. Expertise in team training and mentoring, fostering high-performing teams that translate brand vision into measurable outcomes. Proven ability to elevate sales and strengthen partnerships, ensuring brand loyalty and customer satisfaction. Empathetic leadership style focused on inspiring confidence and driving results across all levels of the organization.
Overview
19
19
years of professional experience
Work History
National Sales Director
Mario Badescu Skin Care
Los Angeles , CA
07.2022 - Current
- Leads the National Field Team, overseeing $19M in annual revenue, while effectively managing operational costs to ensure efficiency and profitability.
- Collaborate with marketing and PR on the rollout of new product launches, visual merchandising campaigns, and seasonal promotions.
- Successfully managed and motivated multi-location retail teams across the country, consistently exceeding sales targets, and fostering strong team performance.
- Cultivated a high-performance culture rooted in brand values, client-centric selling, and ongoing professional development.
- Manage national budget allocations for field activations, staffing, and training initiatives to maximize ROI.
- Designed and led in-store events and training sessions to enhance product knowledge.
- Reviewed monthly reports from each region detailing successes or challenges encountered in meeting set targets.
Regional Sales Director
Mario Badescu Skin Care
Los Angeles, CA
09.2018 - 07.2022
- Accountable for over $7 million in volume from Ventura to San Diego.
- Supervised operations, sales, and team performance, ensuring alignment with brand standards and KPIs.
- Successfully managed and motivated multi-location retail teams across the region, consistently exceeding sales targets and fostering strong team performance.
- Recruited, trained, and developed high-performing teams, creating a strong bench of talent and reducing turnover.
- Oversaw multiple retailers: Nordstrom, Urban Outfitters, Anthropologie, Macy's, Saks, BlueMercury, and multiple wholesale accounts in the LA market.
- Drove consistent year-over-year sales growth through event execution, hands-on training initiatives, and collaborative store partnerships that enhanced brand visibility and consumer engagement.
Account Executive
Mario Badescu Skin Care
Los Angeles , CA
06.2006 - 09.2017
- Transformed a small territory into a multi-retailer region, driving revenue growth from $1M to $3M.
- Achieved year-over-year revenue growth while leading top-performing territories, company-wide.
- Fostered strategic partnerships with premier retailers, including Nordstrom, Ulta Beauty, and Sephora.
- Spearheaded acquisition of new wholesale accounts, enhancing brand visibility and increasing market share.
- Recruited and trained high-performing freelance team, ensuring operational excellence across key markets.
- Planned impactful in-store events and brand activations, achieving 90-100% event goal attainment.
- Executed training on product knowledge and merchandising to elevate team performance and drive sales.
Education
Some College (No Degree) - Interior Design
Peirce College
Woodland Hills, CASkills
- Business growth and scaling
- Driving multi-channel sales growth
- Retail strategy and execution
- Territory growth and optimization
- KPI and PNL management
- Visual merchandising
- seasonal product launches
- Team motivation and conflict resolution
- In-store education and training
- In-person and virtual training delivery
- Staff education and skill building
- Performance reviews and action plans
- Microsoft Office Suite, Google Workspace
References
References available upon request.
Timeline
National Sales Director
Mario Badescu Skin Care
07.2022 - Current
Regional Sales Director
Mario Badescu Skin Care
09.2018 - 07.2022
Account Executive
Mario Badescu Skin Care
06.2006 - 09.2017
Some College (No Degree) - Interior Design
Peirce College
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