Allison Doviak
Cincinnati
Summary
Innovative product manager with a strong focus on developing market-aligned product strategies. Successfully led cross-functional teams to execute product launches that enhance brand visibility and drive growth. Proven ability to manage product lifecycles and ensure compliance across global markets.
Overview
19
19
years of professional experience
Work History
Global Product Manager
ICU Medical
San Clemente
07.2021 - Current
- Managed product lifecycle from concept through launch and post-launch evaluation.
- Formulated product strategies that aligned with market trends and addressed customer needs.
- Collaborated with cross-functional teams to enhance product design and functionality.
- Collaborated with engineering, design, sales, marketing, and operations teams to define product requirements and execute launch plans.
- Monitored competitor activity through market intelligence reports to identify industry trends and inform product positioning.
- Developed competitive analysis of global markets and identified key opportunities for product growth.
- Oversaw regulatory compliance for medical devices in various global markets.
Marketing Manager
CINCINNATI SUB-ZERO now GENTHERM MEDICAL, LLC
Cincinnati
01.2015 - Current
- Promoted to marketing manager, recognized for dedication and focus on increasing product visibility and driving sales growth.
- Managed and implemented redesign and rebranding of CSZ to Gentherm, enhancing brand identity and market presence.
- Managed marketing and sales budget, ensuring alignment with company goals.
- Collaborates with Engineering for all Product development (new projects and sustaining)
- Partnered with international sales managers to support global marketing initiatives and drive growth.
- Works with SVP on marketing/business strategy and M&A projects
- Expert in Gentherm products and creates all training materials for global support
- The parent of three separate divisions, Cincinnati Sub-Zero (CSZ) is a team of service-minded professionals and a leading manufacturer and provider of products for medical and industrial needs. CSZ was acquired in 2016 by Gentherm and changed names to Gentherm Medical, LLC. Gentherm’s focus is to be the leaders in Patient Temperature Management for the Operating Room and Intensive Care areas.
Marketing and Communications Manager
CINCINNATI SUB-ZERO now GENTHERM MEDICAL, LLC
Cincinnati
01.2013 - 01.2015
- Promoted to Marketing and Communications Manager within company. Recognized for hard work and determination in accomplishing marketing goals to help increase the company’s brand awareness.
- Created inbound marketing plan incorporating blogging and social media, driving brand awareness and customer engagement.
- Managed and implemented redesign of Medical Division's website, enhancing user experience and engagement.
- Developed key tools for sales force, including iPad app, competitor comparisons, and quick reference guides, supporting sales initiatives.
- Managed logistics for domestic and international trade shows, ensuring smooth operations.
- Planned and organized 3 successful Sales Meeting (US, Europe & Asia).
- Collaborated in creating Clinical Tools for Customers and Sales Team.
- Supported the Sales Team with product knowledge and competitor information.
Associate Marketing Manager
CINCINNATI SUB-ZERO now GENTHERM MEDICAL, LLC
Cincinnati
01.2008 - 01.2013
- Notably advanced to Associate Marketing Manager within company. Recognized for exemplary organization and planning of the company’s first national sales meeting for 60 attendees – completing the project within a 3-week period.
- Expertly conduct the complex organization, planning, and execution of more than 25 annual company trade shows.
- Collaborated in marketing strategy and development for brand image; trade show design, media placement, and print and electronic collaterals.
- Redesigned 17 product category brochures and 3 new product brochures, enhancing visual appeal and consistency across marketing materials.
- Conceptualize, create, and design business / medical collaterals, print ads, direct-mail, and e-mail blasts.
- Maintained quarterly e-mail newsletter by researching topics, updating content, and improving layouts and design for increased engagement.
- Revise and manage medical division website content and sales extranet.
- Liaised with print vendor to secure cost-effective solutions and ensure accuracy in product design, contributing to overall project success.
Marketing Assistant
CINCINNATI SUB-ZERO now GENTHERM MEDICAL, LLC
Cincinnati
01.2007 - 01.2008
- Coordinated planning and execution of marketing strategies, print and electronic collaterals, and media design to support brand initiatives.
- Supported organization of company trade shows and contributed to design implementation for show booths, enhancing overall presentation.
- Assisted in creating marketing materials for product launches and promotions.
- Coordinated social media campaigns to enhance brand visibility and engagement.
- Supported market research efforts to identify customer preferences and trends.
Education
Bachelor of Science Degree - Visual Communications Technology, Business Marketing
BOWLING GREEN STATE UNIVERSITY
Bowling Green, OhioSkills
- Product strategy
- Product Roadmapping
- Product development
- User Experience Design
- Market research
- Competitive intelligence
- Lifecycle management
- Regulatory compliance
- Web Analytics
- Data Analysis Tools
- Microsoft Suite
- Excel
- PowerPoint
- MS Word
- Cloud Collaboration
- Cross-functional collaboration
- Visual Content Strategy
Timeline
Global Product Manager
ICU Medical
07.2021 - Current
Marketing Manager
CINCINNATI SUB-ZERO now GENTHERM MEDICAL, LLC
01.2015 - Current
Marketing and Communications Manager
CINCINNATI SUB-ZERO now GENTHERM MEDICAL, LLC
01.2013 - 01.2015
Associate Marketing Manager
CINCINNATI SUB-ZERO now GENTHERM MEDICAL, LLC
01.2008 - 01.2013
Marketing Assistant
CINCINNATI SUB-ZERO now GENTHERM MEDICAL, LLC
01.2007 - 01.2008
Bachelor of Science Degree - Visual Communications Technology, Business Marketing
BOWLING GREEN STATE UNIVERSITY