JUSTIN LAC
Los Angeles,CA
Summary
Strategic Product Management leader with a track record of increasing product launch releases by over 200%. Skilled in driving execution and aligning cross-functional teams to deliver innovative hardware, software, and medical technology solutions that enhance customer experiences and revenue growth.
Overview
15
15
years of professional experience
Work History
Global Product Manager
SprintRay
05.2022 - 06.2026
- Led execution for SprintRay's flagship dental ecosystem including Pro 2, Midas, NanoCure, NanoWash, NanoPrint, ProWash S, Cloud Drive and AutoPrint.
- Influenced product roadmaps by integrating customer research, developing product proposals, contributing to PRD/MRD, and incorporating strategic partner feedback.
- Coordinated execution among 50+ stakeholders, including engineering, QA, manufacturing, UX, marketing, sales, customer support, clinical teams, and executives, to ensure alignment and timely delivery.
- Worked directly with dentists, laboratories, customers, and technology partners to prioritize features and improve workflows.
- Led sprint planning, software release planning, and launch readiness for firmware, desktop, embedded, and cloud platforms.
- Mentored associate product managers in US and overseas, fostering skill development and enhancing team capabilities.
- Introduced AI-assisted documentation, localization, and training workflows using ChatGPT, Claude, Cursor, Figma, and Localazy.
Product Line Manager
GoDirect
01.2021 - 01.2022
- Increased Product Launch releases of product by over 200% by setting up processes to review and determine which product line to bring in quickly and efficiently.
- Coordinated market channel expansion by selling products on Amazon Marketplace, Walmart, Shopify, and other e-commerce platforms.
- Served as primary liaison with internal and external vendors to manage communications across multiple brands under GoDirect umbrella.
Director of Product Management
Onyx Wi-Fi
01.2019 - 01.2021
- Managed budget encompassing vendor payments, customer forecasts, payroll, testing equipment, and R&D development to ensure financial alignment and resource allocation.
- Onboarded and developed technologies across logistics, warehousing, customer support, cloud development, and iOS and Android app development to enhance operational capabilities.
- Contributed to development and introduction of industry technologies including Wi-Fi Mesh, IoT, Smart Home Voice Control, and Bluetooth, driving innovation and market differentiation.
Global Product Manager
Ingram Micro
01.2016 - 01.2019
- Planned and oversaw new business unit at Ingram Micro to capture market share in private label area, providing customers with quality products at lower costs.
- Help generate sales from $0 to $15M and with a GP of 30% in the first year and 2nd year grew the revenue to $30M.
- Managed global ODM partners and coordinated product portfolio to align with market demands.
- Forecasted and managed stock inventory, addressing aging inventory to ensure timely customer order fulfillment.
Product Development Manager
Belkin International
01.2011 - 01.2016
- Lead the strategy of improving UX setup on key products to help reduce technical support calls by 40% since implementation.
- Collaborated with cross-functional teams to develop product specifications and plan schedules and resources for successful B2B and B2C product launches.
- Collaborated with partners including Verizon, Sprint, Samsung, and Apple to enhance product offerings.
- Supported key partners to enhance their brand experience with dedicated products.
- Guided and developed a small team, empowering them to independently lead and manage product development.
Education
Bachelor of Science - Computer Science
California State Polytechnic University
PomonaSkills
- Product Strategy
- Go-to-Market
- Roadmaps
- Product Lifecycle
- PRDs/MRDs
- UX/UI
- Agile/Scrum
- Cross-functional Leadership
- SaaS
- Cloud
- AI
- Medical Devices
- Jira
- Confluence
- Prototyping
Professional Highlights
- Launched commercial hardware and cloud products for Belkin, Linksys, SprintRay that has adopted across 50,000+ users worldwide.
- Helped commercialize Pro 2, a flagship dental 3D printer, and Midas, the first dental printer capable of printing approximately 70% ceramic restorations.
- Reduced software release timelines from 12+ months to approximately 6 months by supporting a modular operating system architecture.
- Built AI-assisted workflows for documentation, localization, product training, and UX validation.
- Built private-label business at Ingram Micro from $0 to $30M revenue within two years.
- Reduced Belkin technical support calls by approximately 40% through UX and onboarding improvements.
Timeline
Global Product Manager
SprintRay
05.2022 - 06.2026
Product Line Manager
GoDirect
01.2021 - 01.2022
Director of Product Management
Onyx Wi-Fi
01.2019 - 01.2021
Global Product Manager
Ingram Micro
01.2016 - 01.2019
Product Development Manager
Belkin International
01.2011 - 01.2016
Bachelor of Science - Computer Science
California State Polytechnic University