Allison Lehnhoff
Springhill,TN
Summary
Creative and well-rounded Social Media Specialist and Copywriter with excellent eye for detail and strong understanding of web strategies. Known for fantastic copywriting, brand management and marketing expertise. A firm believer in Jesus from Kansas City, Missouri who is excited to join a dedicated team of like-minded professionals to creatively make an impact in people's lives.
Overview
13
13
years of professional experience
Work History
Social Media Specialist
Messenger International
08.2023 - Current
- Managed the social media accounts for the ministry's 4 representative brands, including the CEOs' personal accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Strategized and implemented social media campaigns for the ministry, helping to meet goals and reach untapped potential customers.
- Enhanced customer engagement with the creation of relevant and shareable content across various platforms.
- Strategizing and implementing content for the 4 different brands represented within the organization under supervision of the director of marketing.
- Copywriting post captions in a way that best depicts the voice of each unique brand personality, pulling best performing content to create ongoing success in engagement.
- Regular collaboration with each producer and influencer to strategize the best content plan on a monthly basis.
- Graphic design skills utilized for creating eye-catching graphics of author’s quotes and showcasing organization’s mission with engaging photos and visuals.
- Video editing in collaboration with videographers for creating attention-grabbing reels and video content, as well as script writing and coaching influencers to create organic material for followers.
- Copywriting to create outlines of video course content to be produced by organization.
- Upheld a consistent brand voice across all channels, tailoring messaging to align with specific platform demographics while maintaining overall company identity.
- Streamlined cross-platform social media management by utilizing tools like ManyChat, Metricool, and OpusAI for scheduling, content curating and analytics tracking.
- Increased brand awareness by developing and implementing targeted social media campaigns.
- Met multiple deadlines using strong task prioritization skills.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Collaborated with marketing team to ensure cohesive messaging across all digital marketing channels.
Intern for Relations/Customer Service and Content Development
Messenger International
09.2021 - 08.2022
- Company Overview: 1 year experience with the Customer Service and Church Relations team at Messenger International, ministry of John and Lisa Bevere
- The main goal of Messenger International is to create and globalize discipleship resources into as many languages and countries as possible, and operates as a nonprofit ministry
- Responsibilities included management of the Prisoner Outreach Program, receiving letters and responding to inmates all over the US to share the gospel and process book requests (which are free to them every 3 months)
- Content development included creating first draft of video course study guide content under the supervision of Director of Content Development
- Customer service over intercom responding to customer questions for completing book orders, praying over prayer requests or recommending certain study topics available through ministry app and website
- Interactions with customers and partners were also completed over phone and email
- Also responsible for management of donation receipts, participating in team meetings and providing input in strategies for increasing quality of performance
- Hosting and providing support as needed at events including Messenger Cup, the largest event of the ministry for raising funds and ministering to partners from all over the world
Certified Occupational Therapy Assistant
Continua Home Health/Aegis Therapies
01.2018 - 01.2020
- Collaborated with supervising Occupational Therapists to evaluate treatment effectiveness, making necessary adjustments for optimal results.
- Adapted treatment approaches according to individual patient preferences, ensuring engagement in the therapeutic process.
- Settings included assisted living, independent living and home health
- Improved patient outcomes by implementing individualized treatment plans and collaborating with interdisciplinary teams.
- Therapeutic interventions used included rehabilitative exercise, energy conservation and fall prevention training, monitoring and updating patient progress and goal setting
- Managed caseloads effectively while maintaining a focus on quality care delivery for each patient served.
- Helped improve fine motor, visual perception and sensory processing skills.
- Assisted patients with completing basic daily living activities such as grooming, dressing and self-feeding.
Caregiver/Nursing Assistant
Autumn Leaves Assisted Living and Memory Care
06.2018 - 11.2018
- Assisted clients with activities of daily living, promoting independence and quality of life.
- Provided emotional support to patients and their families during challenging times, fostering trust and strong relationships.
- Assisted with dressing guidance, grooming, meal preparation, and medication reminders.
- Performed light housekeeping duties to maintain cleanliness standards while respecting the patient''s personal space.
- Built strong relationships with clients to deliver emotional support and companionship.
- Engaged patients in meaningful conversation, socialization, and activity while providing personal care assistance.
- Maintained a safe and clean environment for patients, reducing risks and ensuring optimal health outcomes.
- Assisted with feeding and monitored intake to help patients achieve nutritional objectives.
Certified Occupational Therapy Assistant
Summit Pediatric Therapy
01.2017 - 01.2018
- Providing individual and small group sessions in school and out-patient settings for children ages 2-18 years old
- Treatment interventions included creative learning and play skills for children with learning disabilities or behavioral difficulties impacting their overall development and relationships
Team Member
Chick-fil-A
01.2012 - 01.2014
- Providing quality service in serving guests in front desk register, drive-through window and dining room
Education
Associate of Applied Science - Occupational Therapy Assistant
Metropolitan Community CollegePenn-Valley
Kansas City, MO01.2017
Bachelor of Arts - Intercultural Studies
Southwest Baptist University
Bolivar, MO01.2014
Skills
- Social Media Strategy & Management
- Content Curating & Marketing
- Copywriting
- Team Collaboration
- Blogging
- Problem solving
- Attention to detail
- Communication skills
- Visual storytelling
- Teachable & Receptive to Constructive Feedback
- Strong in Christ-Centered Values
Volunteer Experience
- Summit Park Church, 01/01/15, 12/31/20, Leader for young adults life group and various volunteer roles.
- The Gathering KC Women’s Conference, 09/01/20, 01/31/21, Copywriting and guest speaking.
- Southwest Baptist University, 01/01/11, 12/31/14, International mission outreach.
- Pro Deo Youth Center, 01/01/16, 12/31/17, Mentoring and leading group activities.
Timeline
Social Media Specialist
Messenger International
08.2023 - Current
Intern for Relations/Customer Service and Content Development
Messenger International
09.2021 - 08.2022
Caregiver/Nursing Assistant
Autumn Leaves Assisted Living and Memory Care
06.2018 - 11.2018
Certified Occupational Therapy Assistant
Continua Home Health/Aegis Therapies
01.2018 - 01.2020
Certified Occupational Therapy Assistant
Summit Pediatric Therapy
01.2017 - 01.2018
Team Member
Chick-fil-A
01.2012 - 01.2014
Associate of Applied Science - Occupational Therapy Assistant
Metropolitan Community CollegePenn-Valley
Bachelor of Arts - Intercultural Studies
Southwest Baptist University
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