ALLISON OWEN
Camdenton,MO
Summary
Results-driven professional with hands-on experience in event coordination, community outreach, and marketing operations. Skilled at collaborating with diverse teams to achieve objectives and streamline processes. Strong analytical and problem-solving abilities support the development of strategic solutions. Proficient in Microsoft Office Suite and Canva.
Overview
15
15
years of professional experience
Work History
Freelance Marketing & Creative Consultant
Signature Designs
Osage Beach, MO
09.2024 - Current
- Developed creative concepts, taglines, and seasonal campaigns for custom apparel clients.
- Designed and executed branded graphics, social media content, and marketing copy to enhance engagement.
- Collaborated with local businesses to create promotional merchandise for community events.
- Provided strategic insights on audience targeting, messaging, and product positioning to drive brand growth.
Promotions & Advertising Manager
Missouri Lottery
Jefferson City, MO
06.2025 - 08.2025
- Led statewide digital and traditional marketing operations, including media planning and multi-channel campaigns.
- Managed multi-million-dollar advertising budgets and agency partnerships to ensure brand alignment and compliance.
- Directed creative development of promotional materials and responsible gaming campaigns to boost visibility.
- Collaborated cross-functionally with product and promotions teams to design targeted marketing strategies.
- Built and maintained partnerships with agencies, vendors, and stakeholders to maximize campaign effectiveness.
Senior Marketing Manager - Bolt
Mediacom Communications
Columbia, MO
03.2022 - 06.2024
- Directed cross-functional collaboration to launch new internet product offers with marketing, sales, engineering, and corporate partners.
- Managed multi-channel marketing initiatives, including email, direct mail, and referral programs to drive customer acquisition.
- Implemented tracking systems to measure lead generation, sales performance, and ROI for actionable insights.
- Partnered with legal and advertising agencies to ensure compliance during campaign execution.
- Developed strategic marketing plans that consistently exceeded budgeted revenue targets and expanded market share.
- Spearheaded employee referral program engaging over 3,000 staff, significantly boosting sales growth.
Marketing Specialist I & II
Mediacom Communications
Columbia, MO
11.2017 - 02.2022
- Reported daily PSU and RGU metrics for capital region to guide strategic decisions.
- Led special projects and managed cross-functional communications to enhance operational efficiency.
- Prepared and analyzed financial reports, supporting accurate budgeting and forecasting.
- Developed sales strategies and trained customer service staff to elevate sales performance.
- Planned and executed marketing events, increasing brand visibility and community engagement.
- Oversaw five offices in northern Missouri and Kansas, ensuring alignment with corporate objectives.
- Acted as liaison with Chambers of Commerce, Learfield, and Mizzou Athletics to strengthen partnerships.
- Conducted competitor research to identify industry dynamics and growth opportunities.
Marketing Coordinator
Laurie Healthmart Pharmacy
Laurie, Missouri
08.2014 - 10.2015
- Applied excellent communication skills in establishing relationships with colleagues and clients, as well as fostering a trusting atmosphere with staff through direct communication.
- Drove efforts in boosting social interaction with customers.
- Pioneered the development of the company's marketing objectives and strategies.
- Thoroughly assessed competitor activities to formulate counter strategies, as well as analyzed customer feedback and online testimonials.
- Increased the number of customers through the effective use of online advertisements.
- Expertly oversaw payroll administration for more than 20 employees.
Champions of Character Intern
National Association of Intercollegiate Athletics
Kansas City, Missouri
05.2014 - 08.2014
- Coordinated events to promote Champions of Character program effectively.
- Maintained Kansas City area athletic directors' awareness of concussion protocol updates.
- Documented ejections on Champions of Character scorecard accurately.
- Monitored compliance checks for individual NAIA sport coaches.
- Educated Champions of Character liaisons at each institution on program standards.
Media Intern, Strategic Communications
University of Missouri Athletics
Columbia, Missouri
08.2012 - 05.2014
- Drafted press releases with graphics for various sports events.
- Assisted media team in developing engaging digital content for athletic events.
- Coordinated social media posts to promote University of Missouri sports initiatives.
- Captured live content during athletic events for social media coverage.
- Compiled and distributed materials for press use to key stakeholders.
- Facilitated live coverage of home games through proactive Twitter engagement.
- Documented and transcribed weekly interviews with Gary Pinkel for accurate record-keeping.
- Supported social media outreach by compiling statistics and gathering quotes.
Business Intern, Head Manager
University Of Missouri Wrestling
Columbia, Missouri
08.2011 - 05.2014
- Researched potential sponsorships, securing increased funding for wrestling activities.
- Spearheaded organization of Missouri Wrestling Foundation golf outing, generating significant donations.
- Contributed to fundraising efforts, achieving over $150K increase for Takedown Club in three years.
- Utilized Coveritlive for efficient play-by-play coordination during Mizzou wrestling duals, improving fan engagement.
- Orchestrated wrestling socials at nationals, fostering team camaraderie and boosting morale.
- Coordinated logistics for wrestling events, ensuring smooth execution of schedules.
- Managed financial reimbursement processes for coaches, ensuring accuracy and timely payments for all reimbursements.
- Supported daily operations of wrestling program, boosting coach effectiveness and team performance.
- Collaborated with interns on special projects to increase organizational efficiency.
Education
MBA -
Kansas Wesleyan University
Salina, KSBachelor of Science - Parks, Recreation & Tourism, Sports Management - Minor Business Administration
University of Missouri
Columbia, MOSkills
- Strategic campaign planning and execution
- Marketing and branding
- Content strategy and creative direction
- Community engagement and partnership development
- Social media strategy and analytics
- Fundraising and event activation
- Budget oversight and resource allocation
- Project management and organizational leadership
- Donor and stakeholder communication
- AI-powered marketing tools and Canva
- Data-driven decision making and KPI reporting
- Email marketing
Websites
Awards & Honors
- Jefferson City Young Professional's Chairman's Award - 2024
- Leadership Jefferson City, Class of 2022
- Outstanding Partnership Award, 2019, Lumberyard Art Center, Baldwin City, Kansas
- Supporter of the Year, 2019, Salisbury High School FFA, Salisbury, MO
Articles
https://mutigers.com/news/2013/2/8/Senior_Week_Larson_Eyes_Life_of_a_SEAL.aspx
Volunteer Experience
- Leadership Jefferson City, Class of 2022, Fundraised $35,000 with our Leadership Jefferson City Project - Battles of the Brews, Steering Committee, 2022, Present
- Jefferson City Young Professionals, Board Member, 01/01/21, 12/31/24, Professional Development Chair & Co-Chair, 01/01/23, 12/31/24, Marketing Chair, 01/01/21, 12/31/22, Marketing Chair, 06/01/24, 12/31/24
- Big Brothers Big Sisters, Advisory Board Member, 03/01/21, Present, Chili Cook-Off Chair, 2023, Present, Jingle Dash Chair, 2023, Golf Committee, 2022, Present
- Jefferson City Chamber of Commerce, Chamber Ambassadors, 01/01/22, 12/31/24, Golf Committee, 03/01/21, 12/31/24
Timeline
Promotions & Advertising Manager
Missouri Lottery
06.2025 - 08.2025
Freelance Marketing & Creative Consultant
Signature Designs
09.2024 - Current
Senior Marketing Manager - Bolt
Mediacom Communications
03.2022 - 06.2024
Marketing Specialist I & II
Mediacom Communications
11.2017 - 02.2022
Marketing Coordinator
Laurie Healthmart Pharmacy
08.2014 - 10.2015
Champions of Character Intern
National Association of Intercollegiate Athletics
05.2014 - 08.2014
Media Intern, Strategic Communications
University of Missouri Athletics
08.2012 - 05.2014
Business Intern, Head Manager
University Of Missouri Wrestling
08.2011 - 05.2014
MBA -
Kansas Wesleyan University
Bachelor of Science - Parks, Recreation & Tourism, Sports Management - Minor Business Administration
University of Missouri