Hi, I’m
Allison Schlegelmilch
Director Of Marketing
Lancaster,PA
Summary
Innovative marketing director with a track record of achieving business-generating results in the professional services industry. Successfully manages a portfolio of brands and directs the firm's digital marketing, advertising, content strategy, social media, events and lead generation efforts.
Overview
16
years of professional experience
4
years of post-secondary education
Work History
RKL LLPLancaster, PA
Director of Marketing
01.2012 - Current
Job overview
- Developed the firm's bold brand vision and executed multi-channel messaging and creative that uniquely conveys the firm's advisory model and forward-looking value proposition
- Transitioned the firm's marketing function from a locally-based team of marketing generalists to a digital-first team of specialists, growing from three FTES to ten
- Established the firm's internal communications function in close collaboration with HR to drive employee engagement, satisfaction and alignment around firm goals
- Leads the firm's thought leadership and PR efforts including its highly visible pandemic response which earned national media placements, elevated brand visibility and fostered a pipeline of new business opportunities
- Gained buy-in and support for the implementation of the firm's first CRM and marketing automation technologies
- Leads marketing integration, communications and PR efforts to support the firm's M&A strategy, successfully earning visibility and growing brand awareness in new geographies and areas of specialization
RKL LLPLancaster, PA
Communications Manager
11.2012 - 01.2015
Job overview
- Established the firm's first inbound marketing and content strategy to generate leads and visibility for its core and continuously growing advisory services
- Supported firm growth plans through development and implementation of internal and external communication strategies
- Built and maintained relationships with internal subject matter experts and firm leadership, as well as key media and opinion leaders
Self-employedLancaster, PA
Marketing Communications Consultant
02.2008 - 11.2012
Job overview
- Developed a portfolio of clients in the technology, real estate and professional services industries
- Supported clients' strategic marketing and communications initiatives through a variety of services including SEO content, public relations campaigns and copywriting.
Education
Indiana University of PennsylvaniaIndiana, PA
Bachelor of Arts from Journalism
12.1995 - 12.1999
Skills
Market planning and execution
Communications management
Campaign development
Branding
Digital marketing
Strategic planning
Competitive analysis
Accomplishments
- Honored with the 2022 Marketer of the Year Award from the Association of Accounting Marketing
- Dual certification in digital marketing: Certified Digital Marketing Professional (CDMP) and Professional Certified Marketer (PCM) in Digital Marketing
- National speaking engagements with the Association for Accounting Marketing and AICPA's Digital CPA Conference
Timeline
Communications Manager
RKL LLP
11.2012 - 01.2015
Director of Marketing
RKL LLP
01.2012 - Current
Marketing Communications Consultant
Self-employed
02.2008 - 11.2012
Indiana University of Pennsylvania
Bachelor of Arts from Journalism
12.1995 - 12.1999