Director of Marketing
Pastime Foods LLC
Phoenix, AZ
01.2017 - Current
- Planned and executed marketing and communications campaigns for candy marketing company including overall marketing strategy, content creation, copywriting, package design, website development, and social media marketing.
- Coordinated with creative team to generate dynamic marketing content and communication tools for sales and marketing campaigns.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Orchestrated, executed and monitored performance of campaigns to boost brand awareness.
- Developed creative presentations, trend reports, and product data sheets.
- Spearheaded market research to identify size of opprtunity and determine ideal target market.
- Analyzed market trends and competitive landscape to understand opportunities and potential value.
