HubSpot
Jeremy Johnson
Director Of Marketing
Ada,MI
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
Work History
Director of Marketing
Platinum Educational Group
Grandville, MI
04.2015 - 03.2023
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Created innovative strategies to drive customer engagement.
- Created and managed marketing budget, ensuring maximized ROI.
- Developed metrics and measured success in order to further penetrate marketplace.
- Devised marketing plans using digital strategies, print advertising, and PR tactics.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Helped company grow revenue from $700,000 to $5,000,000 in eight years.
- Creation, development, and management of annual scholarship program.
Director of Marketing
Plachta, Murphy & Associates P.C.
Grand Rapids, MI
05.2008 - 01.2015
- Create and implement marketing strategies | B2B Engagement | Create and provide informational presentations | Develop Business Engagement | Project Management
- Developed and presented marketing plans and reports to CEO and Executive Team.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Improved website visibility through development and implementation of SEO strategies.
- Optimized email campaigns to increase open and click-through rates.
Education
Bachelor of Arts - Marketing
Davenport University
Grand Rapids, MI 08.2005 - 05.2008
Skills
Marketing and advertising
Software
Act-On Marketing Automation
Microsoft 365 Office
Google Suite (Adwords, Analytics)
SEMRush
Sugar CRM
Constant Contact
Zendesk
ZoomInfo
Bamboo HR
Visme
Canva
Timeline
Director of Marketing
Platinum Educational Group
04.2015 - 03.2023
Director of Marketing
Plachta, Murphy & Associates P.C.
05.2008 - 01.2015
Bachelor of Arts - Marketing
Davenport University
08.2005 - 05.2008