Allyson Dyas
Fairhope,AL
Summary
Results-driven marketing leader with a proven track record in developing and executing effective brand strategies that boost visibility and profitability. Proficient in leveraging digital marketing, programmatic advertising, and detailed analytics to deliver impactful campaigns across diverse industries.
Overview
20
20
years of professional experience
Work History
Brand Manager
Davis South Barnette & Patrick Advertising Agency
Mobile, AL
01.2016 - Current
- Developed and executed marketing plans and brand strategies that increased client engagement across diverse industries.
- Negotiated contracts and purchased traditional media platforms while strategically placing targeted digital ads to align with client budgets and objectives.
- Offered clients innovative technologies and tactics, including programmatic advertising, search and site retargeting, and geo-targeting, to enhance campaign effectiveness and precision
- Provided accurate and timely reporting through weekly dashboards and monthly evaluations of campaign ROI, CTRs, KPIs, and overall performance.
Marketing Manager
Aloha Hospitality
Loxley, AL
01.2014 - 01.2016
- Coordinated project flow by managing agendas and timelines, planning daily duties and monthly goals for marketing team, and devising calendars, processes, and guidelines to ensure campaign success.
- Developed and maintained marketing budget while creating collateral such as print materials, media, outdoor displays, and signage to support promotional efforts.
- Built strength and loyalty through brand awareness, image, and product positioning.
- Conducted research to propose strategies for enhancing growth across social media and website interaction channels.
Marketing Director
Sandestin Investments/Visionary Destin
Destin, FL
01.2011 - 01.2012
- Executed comprehensive strategic digital engagement marketing plan, managing content for resort websites, email communications, social media platforms, blogs, and company-wide digital assets to enhance online presence.
- Executed a comprehensive strategic, digital engagement marketing plan by way of managing content for resort websites, email communications, social media platforms, blogs and numerous other company- wide digital assets.
- Monitored, measured, and compiled ROI reports to evaluate measurable objectives and inform future marketing strategies.
- Monitored and compiled ROI reports to assess marketing performance.
- Built networking relationships with Chamber of Commerce, local Tourism & Convention Service Boards, and vendors to promote travel to Emerald Coast, and attended industry association seminars including VRMA for ongoing industry insights.
Marketing Manager and Sales Supervisor
BeachView Vacation Rentals
Destin, FL
01.2011 - 12.2011
- Designed, implemented and executed weekly email campaigns to repeat guests, owners, and referrals targeted to the entire database of qualified vacationers. Also, designed reports to accurately track results of campaigns using Google Analytics, A/B testing, open rates and success by analyzing conversions.
- Created social network contests and promotions using innovative marketing ideas distributed via social media platforms to engage audiences and align with current trends.
- Maintained websites with current and accurate data, consistently monitored SEO and traffic of sites with keywords, metatags, and specialized titles and headings. Attended a Google Bootcamp seminar hosted by Blizzard Marketing.
- Managed email harvesting campaigns using opt-in strategies and structured email list management, gathering demographic data through customer surveys to refine targeting.
- Extensive training in sales of short-term rental vacation management: specialized systems, contracts and ability to relate with customers on a personal level.
Online Marketing Coordinator
Grand Pacific Resorts/ResorTime.com
Carlsbad, CA
01.2007 - 12.2010
- Designed and managed marketing and advertising promotions to enhance brand awareness and drive customer conversions through email campaigns and various media channels.
- Analyzed and tracked performance results to identify strategies for continuous improvement and increased ROI.
- Managed marketing budgets and metrics that influenced revenue and profitability outcomes.
Education
Bachelor of Science - Marketing
University of Alabama
Tuscaloosa, AL01-1998
Skills
- Brand strategy
- Digital marketing
- Media buying
- Brand positioning
- Media negotiation
- Campaign analytics
- Market research
Timeline
Brand Manager
Davis South Barnette & Patrick Advertising Agency
01.2016 - Current
Marketing Manager
Aloha Hospitality
01.2014 - 01.2016
Marketing Director
Sandestin Investments/Visionary Destin
01.2011 - 01.2012
Marketing Manager and Sales Supervisor
BeachView Vacation Rentals
01.2011 - 12.2011
Online Marketing Coordinator
Grand Pacific Resorts/ResorTime.com
01.2007 - 12.2010
Bachelor of Science - Marketing
University of Alabama