ALMA AUSTIN LOLLAR
Birmingham
Summary
Results-driven healthcare sales and market leader with 13+ years of experience generating revenue growth, expanding territories, and building high-performing referral networks across hospice, medical device, and pharmaceutical markets. Proven track record of exceeding sales targets, increasing market share, and developing strategic partnerships with physicians, hospitals, and executive leadership. Combines clinical expertise as a Registered Nurse with strong business development, consultative selling, and territory management skills.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Market Manager
Agape Care Group
Birmingham
05.2018 - Current
- Drive market growth initiatives across multi-county territories, increasing patient census and revenue through targeted physician, hospital, and facility partnerships.
- Developed and executed annual sales strategy resulting in double-digit growth year-over-year.
- Recruited, trained, and led a team of sales professionals, improving individual territory performance and achieving consistent quota attainment across the team.
- Expanded referral base by establishing new relationships with hospitals, cardiology, oncology, and primary care groups, increasing monthly revenue by 30%+.
- Analyze territory performance metrics, conversion rates, and referral trends to optimize call points and resource allocation.
- Collaborate with operations and clinical leadership to improve intake conversion and reduce referral leakage, contributing to higher revenue per admission.
Clinical Services Manager
Baxter International Inc.
08.2016 - 04.2018
- Supported regional sales teams by delivering clinical education and technical training on infusion and IV therapy products across a 3-state territory.
- Influenced product adoption by educating clinicians and decision-makers, contributing to increased utilization and contract retention among key hospital accounts.
- Partnered with sales representatives to support product evaluations and implementations, helping drive new account acquisition and expanded product lines.
- Served as clinical liaison for key customers, improving satisfaction scores and strengthening long-term account relationships.
- Provided feedback to marketing and product development teams based on field data and customer needs, improving competitive positioning.
Hospice Care Consultant
CURO Health Services
Birmingham
02.2014 - 08.2016
- Managed full-cycle hospice sales across Birmingham and Alabama West territories, consistently exceeding monthly and quarterly admission goals.
- Increased territory referrals by 25%+ through strategic targeting of hospitals, physician practices, and long-term care facilities.
- Built and maintained high-volume referral relationships resulting in sustained census growth and improved market penetration.
- Conducted consultative sales presentations and clinical education programs to position hospice as a preferred care option.
- Tracked call activity, referral sources, and conversion metrics to maximize territory performance and ROI.
Neuroscience Clinical Educator
AbbVie
Birmingham
08.2012 - 11.2014
- Delivered educational programs to neurologists and advanced practice providers, supporting field sales efforts and brand strategy.
- Increased brand awareness and prescribing confidence through targeted disease-state and therapy education programs.
- Supported national conferences and regional sales initiatives, contributing to territory growth and provider engagement.
- Served as clinical resource for sales teams, helping overcome objections and drive treatment adoption.
Emergency Room Registered Nurse
UAB Medicine
Birmingham
06.2006 - 08.2012
- Provided direct patient care in high-pressure emergency situations.
- Assessed and triaged patients to prioritize treatment needs.
- Collaborated with interdisciplinary teams for comprehensive patient management.
Education
Bachelor of Science - Nursing (BSN)
University of Alabama at Birmingham
Skills
- Business Development
- Territory Growth
- Consultative Selling
- Relationship-Based Selling
- Market Expansion
- Referral Network Development
- Revenue Growth Strategy
- Census Growth Strategy
- Account Management
- Team Leadership
- Performance Coaching
- Clinical-to-Commercial Translation
Certification
Registered Nurse (RN), Active
Degree
BSN, RN
Core Sales Skills
- Business Development & Territory Growth
- Consultative & Relationship-Based Selling
- Market Expansion & Referral Network Development
- Revenue & Census Growth Strategy
- Account Management (Hospitals, Physicians, Facilities)
- Team Leadership & Performance Coaching
- Clinical-to-Commercial Translation
Timeline
Market Manager
Agape Care Group
05.2018 - Current
Clinical Services Manager
Baxter International Inc.
08.2016 - 04.2018
Hospice Care Consultant
CURO Health Services
02.2014 - 08.2016
Neuroscience Clinical Educator
AbbVie
08.2012 - 11.2014
Emergency Room Registered Nurse
UAB Medicine
06.2006 - 08.2012
Bachelor of Science - Nursing (BSN)
University of Alabama at Birmingham