Alpha Wong

Own the employer and recruiter experience on Bold.pro, Bold's AI-powered career profile and talent discovery platform

• Owned end-to-end development and launch of a GenAI contract analysis platform; led prompt redesign, agentic workflow changes, and frontend logic improvements that reduced assessment cycles 80% (from weeks to days) across 25+ global teams
• Established product processes as first PM on the product, partnering with engineering to bring structure to the roadmap and new feature prioritization; led onboarding, feedback collection and internal marketing for the GenAI analysis platform
• Defined and drove a net-new vendor evaluation module, owning discovery, prototypes, feature roadmap, and engineering tickets to deliver AI-assisted vendor response analysis and comparison that contributes to $10M+ in annual revenue
• Architected a 3-year digital transformation roadmap aligning 6 cross-functional teams on scope, requirements, and engineering feasibility across 17 initiatives, translating client KPIs into a prioritized product roadmap representing $150–350M in value
• Synthesized a baseline customer journey from existing data in 8 weeks, identifying digitization gaps across acquisition, scheduling, and post-service touchpoints for a subscription-based pest control provider in an otherwise analog industry
• Defined home security provider's ecommerce strategy and user experience as an embedded PM; managed roadmap and backlog across short-term requests and long-term platform buildout through sprint execution with design, engineering, and QA

• Audited the end-to-end ecommerce customer journey for a security provider, translating funnel, channel, and journey analysis into conversion optimization initiatives that supported 100% YoY ecommerce sales growth and share growth from 2.5% to 4.5%
• Doubled marketing email engagement for a home security provider by developing 8 customer archetypes through mixed-method research (30 interviews, N=5,000 survey) and informing personalization and segmentation strategy
• Repositioned a B2B analytics platform from internal tool to client-facing product; led product analysis, 30+ interviews, and 9 validation sessions to deliver prioritized feature roadmap and hi-fi prototypes to drive digital growth across 3 core use cases
• Drove iterative improvements across 50+ UX and conversion opportunities, contributing to closure of a 4.8 pp conversion gap for a restaurant group's online ordering platform by translating findings into a prioritized CRO roadmap and partnering with design and product to deliver new digital experiences across web and mobile

Shaped ecommerce feature recommendations for a monocycle manufacturer and digital advisory for a financial institution through UX research, competitive analysis, and persona development