Alyson Atwell
Summary
B2B marketing leader with a decade of experience growing global companies using a tactical approach to implement, measure, and optimize marketing initiatives. Critical thinker with demonstrated success at aligning strategy with changing demands.
Overview
9
9
years of professional experience
Work History
Director of Marketing
PublicRelay
New York, New York
05.2024 - Current
- Develop strategic marketing event plans, both owned and sponsored, to enhance brand visibility and engagement with prospects and customers.
- Manage relationships with C-Suite stakeholders to align efforts with business goals.
- Implemented performance metrics to measure event effectiveness. Average ROI: 10x across event types.
- Own full marketing budget, responsible for optimizing spend with all campaigns in addition to events.
Director of Integrated Marketing
BuyerForesight
New York, NY
08.2022 - 05.2024
- Worked across sales, customer ops, inbound and outbound marketing to secure customers through poignant messaging and content.
- Managed the Inside Sales team, doubling previous performance highs within my first month.
- Drove strategy around events which serve as “live demos” of our product, crafting topics and messaging, and moderating sessions.
Head of Marketing & Events, Americas
Darktrace
New York, NY
04.2021 - 07.2022
- Managed data-driven field campaigns, developing best practices to hit team KPIs at highest percentage since July 2020.
- Generated monthly performance metrics and analytical reports, reviewing event successes of 8-member team.
Marketing & Events Manager, U.S/Canada
Darktrace
New York, NY
01.2020 - 03.2021
- Oversaw strategic event creation and participation across NA, working across departments to implement diverse opportunities for promotion.
- Grew a regional team of field marketers who outperformed KPIs as the market shifted towards virtual events.
Marketing Executive
Darktrace
New York, NY
07.2017 - 01.2020
- Organized and executed field events across NA, including trade shows and seminars, individually impacting over $24 million in gained business.
- Owned all event logistics including research, pricing negotiations, prep, on-site management, and follow up to drive conversion.
Skills
- Demand Generation
- Vendor Management
- Copyediting
- Partnership Marketing
- Project Management
- Event Planning and Execution
Timeline
Director of Marketing
PublicRelay
05.2024 - Current
Director of Integrated Marketing
BuyerForesight
08.2022 - 05.2024
Head of Marketing & Events, Americas
Darktrace
04.2021 - 07.2022
Marketing & Events Manager, U.S/Canada
Darktrace
01.2020 - 03.2021
Marketing Executive
Darktrace
07.2017 - 01.2020