ALYSSA FUSCO
Houston,,TX
Summary
Self-starter, customer centric professional who prospers within interpersonal environments seeking new opportunities in the Houston, TX area or fully remote. “Big Picture” thinker who is a natural networker with a tenacious, entrepreneurial spirit. Innovative, consultant who enjoys fostering relationships and being the voice of the customer to maximize profits collectively. Collaborator who thrives in a team based environment to achieve goals and cross the finish line together. Passionate about brand alignment and strategy within this ever changing consumer market.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Strategic Customer Success Manager
Rithum
01.2024 - Current
- Assisted customers with onboarding and product setup to foster successful adoption and usage.
- Established strong relationships with key customers, resulting in increased customer loyalty.
- Collaborated with sales team to ensure seamless handoffs, resulting in smoother customer transitions.
- Conducted regular account reviews to assess progress and strategize future growth opportunities for clients.
- Curated and executed mutual success plans to measure goals and success of programs
Client Stategy Manager, Team Lead
Rithum
06.2023 - 01.2024
- Coaches and trains team members on account management excellence ensuring expectations are being met and or exceeded
- Consultant resource across companies Top 400 profitable accounts to address risk and provide strategic account support
- Partners with product and engineering teams to improve retail media software to provide better customer experience for clients
- Manages strategy, performance and client success across 4 Enterprise Retail Media Clients
- Develops 30-60-90 Day strategic plans across team to help reduce client churn and course correct performance
- Utilizes Slack and Salesforce to track account health and communicate internally on accounts
- Renewed Top Priority, High Risk 1st year client and grew contract by 2M for second year
- Works dynamically across teams book of business to present SBRs, additional account strategy and increasing ad spend
Client Strategy Manager
Rithum
10.2022 - 06.2023
- Manages 9 multi-industry mid market and enterprise accounts under contractual agreement for Retail Media Managed Services team
- Develops and executes paid search strategy and campaigns to meet and or exceed client revenue targets across top retail media platforms
- Project Manages client activity post account kick-off through contractual renewal period
- Creates value by leveraging proprietary automation software to analyze and optimize campaigns
- Identifies new audiences and targets through A/B testing and competitor research to ensure profitable growth
- Engages with clients daily to ensure client satisfaction and understand opportunities to nurture partnership
- Earns trust and sets goals tailored to clients dynamic business models and KPIs
- Collaborates cross functionally and with channel partners to gain holistic perspective of clients organic vs paid relevancy
- Analyzes and manipulates data to maximize revenue and market share
Senior Product Marketing Manager
Baby Delight
03.2022 - 10.2022
- Led staff and external agencies to develop go to market strategy to grow sales through purchased media, digital marketing, e-commerce, product inception and retail excellence
- Developed launch plan strategies and managed budget to reach target demographics to maximize revenue profitably
- Conducted Meta, Amazon, and retailer paid search campaigns increasing revenue performance by 28% YOY and impression performance by 64% YOY
- Assisted sales team with marketing material such as buyer presentations, messaging, sell sheets and digital shelf A+ Content
- Implemented Attentive and Klayvio software to develop personalized messaging with A/B testing to drive revenue and connect with in-market customers
- Led direct to consumer go to market strategy through digital and social platforms increasing website revenue by over 600% within 6 months by switching to Shopify from WooCommerce, leveraging API and Pixel connections
- Managed associate product marketing manager, social media specialists and creative and copy team
- Rebranded hero products to be more inline with market trends by improving fashions. packaging and messaging
- Developed Affiliate Program through LTK and ShareASale to increase influencer marketing through social media platforms
Territory Account Manager
US. Foods
08.2019 - 03.2022
- Brand Ambassador for new SaaS driven go-to market strategy
- Used Merlin data analytics to properly penetrate and retain 59 accounts
- Led new seller monthly seminars to assist with on-boarding and training new hires to inspire differentiation and value over price best practices
- Partnered with contract teams and manufactures to curate custom SLA's for key accounts worth over $500k annually to ensure profitability for both parties
- Achieved 190% overall sales growth within seeded territory in various categories through market insight reporting
- Provided value by selling in strategic expansions with Chow Now, Toast, and Bento Box to appropriately place Check Business Tool technology offerings to ensure clients were adapting to new resources to maximize market share and customer insights
- Developed pricing strategy across cost of goods sold to customer based on market conditions and company profit targets
- Aided success and helped pivot various business models through COVID-19 increasing territory annual revenue to $7 M
Account Manager
The Kraft Heinz Company
02.2018 - 08.2019
- Strategic marketing consultant across 57 brands apart of ZBB company program partnered with 16 key accounts
- Met or Exceeded KPI targets throughout entirety of career with company
- Walmart Banner Captain leading region in merchandising excellence during largest grocery promotional period at retail level
- Developed merchandise pallet program across Ahold-Delhaize nationwide generating over 100+ million in GMV since 2019 to present day to grow struggling category
- Led team in Net Sales Value growth in 2018 Q4 averaging 10.61% surpassing target of 5.28%
- Closed gaps across various brands and categories utilizing cross selling and promotional strategies
- Leveraged Nielsen data and shopper analytics to negotiate incremental and contractual space to increase growth across company portfolio
- Presented to customer retail teams, analysts, center store managers and key stakeholders to partner profitably to increase overall customer experience for consumers
- Mentored and coached teammates across region to collectively reach team targets and guide strategic development
Brand Manager
J & R Marketing
07.2017 - 02.2018
- Worked with Small to Medium sized local businesses to provide guidance and brand support
- Prospected new clients by outreaching to 50 prospects weekly across various industries
- Collaborated with creative teams to curate brand identity and messaging to be used for promotional products and campaigns
- Identified digital marketing areas of opportunity and consulted to grow brand presence and revenue
- Supported marketing team strategy, creating, deploying and optimizing campaigns for clients of various industries across social media
Education
Bachelor of Science - Marketing
Rhode Island College
Providence, RI2018
Skills
- Performance Marketing
- Account Management
- Project Management
- Consumer Behavior
- Coaching and Developing
- Salesforce
- Strategic Account Expansion
- Relationship and fact-based selling
- Microsoft Office Suite
- Data Analytics
- E-Commerce
Affiliations
Honor Student, Deans List, Helped implement a national company wide social media position for Plato's Closet, 2x In-Store Sales Partner of the Month, Fight For Hunger Champion, US Foods New Sellers Club Founder
Certification
- Amazon Advertising Foundations, Amazon
- DSP Campaigns, Amazon
- Sponsored Ads, Metrics and Reports
Timeline
Strategic Customer Success Manager
Rithum
01.2024 - Current
Client Stategy Manager, Team Lead
Rithum
06.2023 - 01.2024
Client Strategy Manager
Rithum
10.2022 - 06.2023
Senior Product Marketing Manager
Baby Delight
03.2022 - 10.2022
Territory Account Manager
US. Foods
08.2019 - 03.2022
Account Manager
The Kraft Heinz Company
02.2018 - 08.2019
Brand Manager
J & R Marketing
07.2017 - 02.2018
Bachelor of Science - Marketing
Rhode Island College
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