Alyssa Linares
St. Petersburg,FL
Summary
Dynamic Sr. Sales Strategist at QVC Group with expertise in sales strategy and visual storytelling. Proven track record in elevating brand presence and driving engagement through innovative product positioning and cross-functional collaboration. Adept at managing multiple projects while fostering strong interpersonal relationships to achieve organizational goals.
Overview
9
9
years of professional experience
Work History
Sr. Sales Strategist
QVC Group
St. Petersburg, FL
04.2023 - Current
- Oversees success of the Home Decor, Crafts, Lawn & Garden, Seasonal, Tools & Storage business.
- Collaborates with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
- Serves as expert for product stories, by developing a deep understanding of customer mindset, HSN products & brands.
- Develops long-lead sales strategy encompassing visual storytelling, product positioning, and guest demonstrations.
- Evaluates existing product stories to ensure they are engaging, viewership, and maximizing sales, recording successes, and key learnings.
- Plays a key role in product development process, ensuring alignment with core brand values and target audience needs.
- Elevates company reputation through consistent delivery of high-quality creative content.
- Monitors industry trends to keep creative materials fresh, and engaging.
- Streamlines creative processes for improved efficiency and team productivity.
- Manages multiple projects simultaneously under tight deadlines, ensuring timely completion without compromising quality or creativity.
Associate Category Producer
QVC Group
St. Petersburg, FL
01.2020 - 04.2023
- Developed television strategy and long-lead production for home decor, furniture, mattresses, Andrew Lessman Vitamins & Cleanboss by Joy Mangano categories,
- Drove on-air story telling by creating compelling television support and presentations.
- Drove on-air stickiness &sales goals by leveraging best practices to develop compelling and accurate on-air demonstrations and successful presentations.
- Presented production ideas and determined creative scenarios for production and delivery.
- Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
- Led brainstorming sessions with creative teams to develop unique story concepts that resonated with target audiences.
- Tailored content to target demographics, increasing engagement and viewership.
PR & Marketing Director
Regenerate Medical Group
Manhattan Beach
01.2018 - 11.2019
- Maintained up-to-date knowledge of industry trends and best practices.
- Managed influencer outreach, e-mail campaigns, community events, print/online advertising and web design.
- Managed the digital strategy with creative approach to all platforms.
- Played a key role in reputation management, acted as a strategic communications manager to develop key messages.
- Managed all social media channels, curating engaging content, telling a story consistent with Regenerate Med-Spa brand DNA
- Developed and implemented a comprehensive marketing strategy to increase brand awareness.
Sports & Entertainment Television Reporter
Comcast
Chicago , IL
01.2016 - 01.2018
- Gathered information about local events through research and personal contacts.
- Edited video clips using non-linear editing software programs such as Avid Media Composer or Adobe Premiere Pro.
- Researched topics, conducted interviews, and wrote articles for broadcast.
- Filmed b-roll footage as needed for news stories or special reports.
- Created and wrote scripts for television segments.
- Produced feature stories, including researching, writing and editing content.
- Met deadlines with reliable, in-depth news coverage.
Education
Bachelor of Arts - Broadcast Journalism
Columbia College, Chicago
Chicago, IL05-2013
Skills
- Sales strategy
- Product positioning
- Visual storytelling
- Market analysis
- Project management
- Cross-functional collaboration
- Creative content development
- Brand strategy
- Interpersonal skills
Timeline
Sr. Sales Strategist
QVC Group
04.2023 - Current
Associate Category Producer
QVC Group
01.2020 - 04.2023
PR & Marketing Director
Regenerate Medical Group
01.2018 - 11.2019
Sports & Entertainment Television Reporter
Comcast
01.2016 - 01.2018
Bachelor of Arts - Broadcast Journalism
Columbia College, Chicago