ALYSSA MCKOY
Santa Rosa Beach
Summary
Driven and results-oriented Customer Sales Specialist with proven experience managing leasing operations for nine Build-to-Rent communities. Skilled in implementing strategies, optimizing AI automation tools, and leading collaborative efforts to exceed occupancy goals. Recognized for career growth and adaptability, with a strong background in both student and multifamily housing portfolios.
Overview
5
5
years of professional experience
Work History
Customer Sales Specialist II
Cardinal Group Management
11.2023 - Current
- Leads leasing strategies for nine Build-to-Rent (BTR) communities, ensuring alignment with occupancy goals and practices Cardinal Way of Leasing
- Facilitates biweekly strategy meetings with onsite teams to review areas of opportunities, identify trends and implement new leasing strategies.
- Manages AI leasing tool (MeetElise) to maintain accurate automated communication, improve customer experience and analyze reporting to find performance gaps.
- Successfully transitioned from management student housing communities to the BTR portfolio, demonstrating flexibility and rapid learning.
Lease-Up Leasing Consultant
Thompson Thrift Development Inc.
01.2023 - 11.2023
- Demonstrates expertise in effectively selling and closing abilities, resulting in increased occupancy
- Works closely with AI Leasing Assistant (MeetElise) to respond to leads and residents while checking accuracy and making edits as needed
- Develops and implements highly effective marketing strategies, resulting in 1,000+ followers within six months and winning Social Media of the Year Award.
- Recognized for exceptional ability to build rapport and establish trust, leading to increased lease conversions
Leasing and Marketing /Assistant Property Manager
The Scion Group LLC
09.2022 - 01.2023
- Leased over 40% of the community on Lease Launch Day, surpassing YOY
- Manages all resident accounts and utility billing, coordinate accounts receivables, and maintains regular auditing and documenting
Customer and Sales Experience Manager
The Scion Group LLC
05.2022 - 09.2022
- Presents performance results of current sales strategy and provides recommendations and revisions of the strategy in effort to improve results
- Trains and holds all team members accountable for delivering exceptional customer experience and meeting sales goals
Leasing and Marketing Team Lead
Cardinal Group Management
05.2020 - 04.2022
- Responsible for all leasing and marketing duties including managing social media accounts, running all community events and increasing outreach for lead generation
- Prepared and executed monthly marketing plan to increase engagement boost brand awareness
Education
Bachelor of Arts - Public Relations and Interactive Media Studies
Miami University
05.2020
Skills
- Leasing and Sales Strategy
- AI Automation Tools
- CRM and Lead Management
- Verbal and Written Communication
- Problem-Solving
- Marketing Strategy
Timeline
Customer Sales Specialist II
Cardinal Group Management
11.2023 - Current
Lease-Up Leasing Consultant
Thompson Thrift Development Inc.
01.2023 - 11.2023
Leasing and Marketing /Assistant Property Manager
The Scion Group LLC
09.2022 - 01.2023
Customer and Sales Experience Manager
The Scion Group LLC
05.2022 - 09.2022
Leasing and Marketing Team Lead
Cardinal Group Management
05.2020 - 04.2022
Bachelor of Arts - Public Relations and Interactive Media Studies
Miami University
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