Alyssa Morrison
SLC,UT
Summary
I'm a content designer, digital strategist, writer and editor with 10+ years of experience creating content in several industries and in many different forms. I write the words and help design the experiences that guide users through their online journeys. I have experience collaborating with product designers, working alongside engineers, and crafting content for both apps and web products. All of my work experiences have required judicious and selective use of language on a screen or in a product - which is where my work comes in. I'm committed to detailed and creative, unique and effective design and content with a commitment to seeing user needs and executing on them. I value creativity and versatility and strive to do both while writing for the product I'm focused on.
Overview
11
11
years of professional experience
Work History
Content Designer
Meta
01.2022 - 01.2023
- Managed and executed on content design needs for the Facebook Events product team within the Facebook app.
- Collaborated cross-functionally to design and write for a new and improved 'lightweight' experience within the Events product.
- Worked closely with product designers to develop designs and content for the Events product redesign.
- Managed multiple work streams simultaneously while adhering to strict deadlines, ensuring timely delivery of high-quality content.
- Provided constructive feedback to team members on cross-team content work, fostering a collaborative environment focused on continuous brand alignment and growth.
UX Content Strategist
Clearlink
08.2019 - 12.2021
- Owned and executed on all UX initiatives for HighSpeedInternet.com.
- Focused on improving site conversion, analyzing user behavior, performing user tests, and implementing findings quickly.
- Collaborated with cross-functional teams to build new products, including a "Speed Test" app.
- Optimized website traffic by implementing effective SEO techniques and keyword optimization in content creation.
- Conducted comprehensive content audits to identify gaps and redundancies, leading to improved overall content quality.
- Led brainstorming sessions with internal stakeholders to generate creative ideas for new content initiatives.
Development Specialist
University of Utah
02.2019 - 08.2019
- Enhanced fundraising efforts by developing and implementing strategic donor cultivation plans for the College of Business.
Deputy Finance Director
Ben McAdams For Congress
01.2018 - 12.2018
- Directly supported campaign manager and deputy campaign manager.
- Managed one junior staffer.
- Raised over $6.5 million in the 2020 cycle from small and large donors, set and surpassed finance goals and created regular financial reports.
- Planned and executed 50+ in-person and digital fundraisers.
Content Strategist
Clearlink
04.2015 - 01.2018
- Owned content strategy initiatives for multiple brands including SolarPowerAuthority.com, Safewise.com, Credit.com, and Move.org.
Online Marketing Manager
Visit Salt Lake
01.2012 - 02.2015
- Executed the PR and marketing efforts for Visit Salt Lake and Ski Salt Lake. This included website analysis and management, email marketing efforts, design firm collaboration, and affiliate hotel sales management.
Education
BS in Business Admin -
Colorado State University
01.2011
Skills
- Figma
- Adobe Creative Suite
- Sketch
- Google Analytics
- UX Writing
- Usability and Accessibility
- Copywriting and Editing
- User Testing and User Research
- UI and UX Collaboration
- Wireframing and Prototyping
Timeline
Content Designer
Meta
01.2022 - 01.2023
UX Content Strategist
Clearlink
08.2019 - 12.2021
Development Specialist
University of Utah
02.2019 - 08.2019
Deputy Finance Director
Ben McAdams For Congress
01.2018 - 12.2018
Content Strategist
Clearlink
04.2015 - 01.2018
Online Marketing Manager
Visit Salt Lake
01.2012 - 02.2015
BS in Business Admin -
Colorado State University