Alyssa Mosqueda
West Covina
Summary
Achieved successful event execution through effective management of planning processes. Developed high-performing teams that contributed to business growth in the beauty industry. Cultivated strategic partnerships with corporate brands and store teams to enhance brand visibility.
Overview
13
13
years of professional experience
Work History
Sales and Service Leader
Sephora
09.2024 - Current
- Led and developed my services team to achieve sales goals through strategic planning and customer engagement techniques. Resulting in the team exceeding their annual sales goals by +35% and ending the year in L5.
- Analyzed sales data to identify trends, adjusting strategies to maximize revenue opportunities.
- Fostered a collaborative team environment, promoting open communication and shared success among staff.
- Established strong relationships with customers, ensuring high satisfaction rates and repeat business loyalty.
- Developed a high-performing sales team through effective coaching, mentoring, and performance management.
- Trained and regularly mentored associates on performance-oriented strategies and customer service techniques.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Collaborated with brand partners to deliver high-impact events, driving sales growth, and enhancing brand exposure.
Retail Sales Coordinator
Headkount
10.2023 - Current
- Exceeded and maintained a 96-100% survey compliance in LA territory from Feb-June.
- Grew and exceeded Herbivore’s sales goals by 270% to LY at Sephora the Grove.
- Recognized for successfully leading and exceeding event goals for Brand Accounts: Elemis, Half Magic, Sephora Collection, Rare Beauty, Haus Labs, and Sol De Janiero.
- Increased sales to LY for brand account Anastasia Beverly Hills in 5 locations: Sephora Manhattan Village +42% to LY, Sephora Hollywood & Highland +96% to LY, Ulta Palmdale +20% to LY, Ulta Compton +8%, Sephora Calabasas +24% to LY.
- Increased sales growth by +300% to LY for brand account Summer Fridays. +174% to sales goal. Sephora Americana location +300% to goal and +500% to LY.
- Improved sales penetration for brand account Sephora Collection by +4.2% (YTD results.)
- Led and trained a team of highly successful Beauty Educator Experts across all Los Angeles and Nor Cal markets. Resulting in 2 FT promotions, 2 Impact Event Team Hosts and 16 certifications for Event Host.
- Cultivated strong partnerships with leadership, store teams, and brand representatives at Retail Accounts: Sephora, Ulta, Nordstrom, Bluemercury, Bloomingdales, Neiman Marcus.
Assistant Manager
Mac Cosmetics
11.2021 - 10.2023
- Review and analyze daily, weekly, monthly, quarterly, and YTD annual budget achievement while tracking performance on Sales Tracker.
- Led team to increase conversion by +26% vs. LY, maintain at 50%, and increase traffic by +3.4% vs. LY resulting in leading at the top at #1 in the District.
- Recognized as the top performer in sales for the district with an increase of +23.49% to LY and traffic +3.62% to LY.
- Responsible for allocating resources to achieve organizations stated goals, and plans for growth.
- Maintain and file confidential records of all employees, tracking overall growth and development of staff to ensure inclusion and proper development planning.
- Hold monthly store meetings and seasonal launch parties to review business results, communicate new objectives, inform and motivate the team about selling new products.
- Increased MAC Lover and concierge by +109% during MOD hours.
- Tracked and analyzed sales and customer trends in order to maximize sales and revenue.
- Successfully supported store manager in increasing and exceeding annual sales plan by +$300k.
Operations Manager
Kiehl’s since 1851
07.2020 - 11.2021
- Led my team to achieving the #1 performing store within the region for meeting all KPI standards.
- Monitor employees productivity and optimize procedures to reduce shrinkage.
- Executed in store events/promotions/focus days to exceed weekly goals and bring in brand awareness.
- Address and resolve guest concerns, maintaining brand loyalty and increasing customer service satisfaction. Consistently hit 100% in customer surveys.
- Plans daily operational tasks to keep store maintained with merchandise and supplies.
- Work with corporate/store management developing marketing and advertising strategies. Helped facilitate mall marketing and outdoor events to boost sales.
- Exceeded monthly revenue goals by +20%, resulting in recognition for leadership excellence.
Prestige Sales Manager/Co–Manager
Ulta Beauty
05.2018 - 08.2020
- Creating and Executing in store vendor events and met weekly goals by +103%. Built and maintained business relationship with vendors/executives.
- Attending monthly cluster trainings to learn and teach master pro classes on prestige brands in store.
- Daily planning with providing chat-ins with team/boutiques to achieve goals and meet our metrics.
- Executing and building weekly schedules accordingly to our business needs.
- Monthly recruiting, Conduct interviews and Onboard team members.
- Manages team to build top sales growth and excellent guest services
- Build plans daily to achieve loyalty, credit, and sales quota. Resulting in Credit and Loyalty maintaining the #1 stop in the district.
- Set up, Conduct interviews, and Onboard team members.
- Oversees boutiques and salon making sure to convert customers into new clients to increase conversion and loyalty.
Sales and Service Leader
Sephora
09.2012 - 06.2018
- Highest ADS YTD $67.10 during CEL hours.
- Increased +25.8% to budget during CEL hours.
- Maintained the highest conversion percentage during CEL hours at 45% YTD.
- Recognized as VIA winner 3 times.
- Maintained the highest credit card applications at 46% during CEL hours YTD.
- Generate revenue by coaching and educating staff on effective sales strategies.
- Build plans daily for employees to follow, regarding sales goals and employee metrics.
- Increased productivity and sales goals with my team, moving our store from #11 to #3 from 700 stores since promotion.
- Strengthened my organizational skills to manage multiple tasks/workload in a fast pace working area.
- Strengthened ability to work under pressure in high volume.
- Build and execute plans to reduce shrinkage with Loss Prevention and Store Director.
Education
High School Diploma - undefined
Monrovia High School
Monrovia, CA06.2008
Skills
- Strategic Planning
- Makeup Artistry
- Product Training
- Team Development
- MS Office
- Account Management
- Coaching & Communication
Timeline
Sales and Service Leader
Sephora
09.2024 - Current
Retail Sales Coordinator
Headkount
10.2023 - Current
Assistant Manager
Mac Cosmetics
11.2021 - 10.2023
Operations Manager
Kiehl’s since 1851
07.2020 - 11.2021
Prestige Sales Manager/Co–Manager
Ulta Beauty
05.2018 - 08.2020
Sales and Service Leader
Sephora
09.2012 - 06.2018
High School Diploma - undefined
Monrovia High School