Alyssa Tracy
Altadena,CA
Summary
Creative and data-driven digital communications specialist with expertise in community management, influencer partnerships, and content strategy across Twitter (X), Instagram, Discord, YouTube, and Facebook. Proven record of building online communities, crafting engaging campaigns, and analyzing performance metrics to increase brand awareness and loyalty. Adept at managing both grassroots digital communities and national-level public health communications.
Overview
9
9
years of professional experience
Work History
Sales Associate
Sunglass Hut
Arcadia, CA
08.2023 - 08.2025
- Utilized point-of-sale systems and digital inventory tracking tools to maintain operational efficiency and real-time reporting.
- Strengthened multitasking, communication, and client engagement abilities in a high-demand retail setting.
- Upsold additional items based on customer interests and needs.
- Maintained up-to-date knowledge of store merchandise and policies.
Secretary & Social Media Lead
American Public Health Association – Student Assembly
Remote
11.2021 - 08.2025
- Facilitated access to national funding opportunities for public health students by organizing digital outreach and equity-centered communications.
- Led strategy and execution of nationwide virtual and hybrid engagement events, supporting digital program design and community-building.
- Developed and implemented marketing plans for event promotion.
- Organized and maintained executive calendars, including scheduling meetings, travel arrangements and conference calls.
Health and Safety Communications & Marketing Intern
National Park Service – Public Risk Management Program
Remote
09.2022 - 06.2023
- Developed digital safety communication campaigns and inclusive educational materials for a national audience across 420+ park sites.
- Leveraged data collection and performance tracking tools to support ongoing program evaluation and health literacy efforts.
- Collaborated across departments to enhance the digital presence of public safety messaging and elevate internal communications strategy.
- Drafted engaging copy for website pages, email newsletters and other digital communications materials.
Social Media & Promotions Manager
HerCampus - California Lutheran University
Thousand Oaks, CA
09.2019 - 05.2021
- Managed content creation and analytics for Instagram, Facebook, and Twitter.
- Developed and implemented promotional campaigns to increase brand awareness.
- Drafted content for emails, newsletters, website pages, and other digital platforms.
Freelance Community Manager
Self-Employed
Los Angeles, California
06.2016 - 05.2020
- Managed community engagement through social media platforms and online forums.
- Managed fan communities for influencers (200K – 1M followers) across Twitter, Instagram, Discord, and YouTube.
- Strengthened influencer–fan relationships via interactive campaigns and community moderation.
- Optimized YouTube video performance through thumbnail testing and engagement analysis.
Education
Doctor of Public Administration (DPA) -
California Baptist University
Riverside, CA05-2026
Master of Public Health (MPH) - Health Promotion, Education, & Evaluation
Claremont Graduate University
Claremont, CA05-2023
Bachelor of Arts - Philosophy
California Lutheran University
Thousand Oaks, CA05-2021
Skills
- Digital communication
- Data analysis
- Social media strategy
- Community engagement
- Event coordination
- Marketing strategy
Timeline
Sales Associate
Sunglass Hut
08.2023 - 08.2025
Health and Safety Communications & Marketing Intern
National Park Service – Public Risk Management Program
09.2022 - 06.2023
Secretary & Social Media Lead
American Public Health Association – Student Assembly
11.2021 - 08.2025
Social Media & Promotions Manager
HerCampus - California Lutheran University
09.2019 - 05.2021
Freelance Community Manager
Self-Employed
06.2016 - 05.2020
Doctor of Public Administration (DPA) -
California Baptist University
Master of Public Health (MPH) - Health Promotion, Education, & Evaluation
Claremont Graduate University
Bachelor of Arts - Philosophy
California Lutheran University