Amanda Burns-Ballen
New York City
Summary
Results-driven Commercial Sales Leader with a track record of driving double-digit growth in North American markets. Led and scaled teams across client success, new business development, and account management, achieving measurable revenue growth within enterprise and Fortune 500 portfolios. Combines strategic vision with disciplined execution to develop innovative sales strategies and cultivate high-performance team cultures.
Overview
17
17
years of professional experience
Work History
Vice President, North America Sales
WGSN
07.2018 - Current
- Increased NAM stock from $27m in 2018 to $47m by 2025; Achieved highest growth in Renewals at 74.7% and Consulting at 146.4%, with total billings growth of 68.7% during tenure as VP
- Restructured sales and client service teams to better align account ownership and client engagement strategies, resulting in improved renewal rates and stronger long-term customer retention. Improved regional retention from 93% to 98% by reducing churn through personalized client engagement, proactive account management, and ensuring customers were aligned with the most effective product packages for their needs
- Increased New Business AOV by 99%; focus on high value prospects, bundling product sales, consistent sales trainings
- Oversee full revenue lifecycle, driving client acquisition, retention, and expansion within enterprise and Fortune 500 clients
- Drive growth across retention, new business acquisition, and average order value while expanding consulting opportunities and strategic partnerships
- Develop sales strategies, analyze total addressable markets, and provide accurate weekly regional revenue forecasts
- Lead a national commercial organization of 50+ professionals across Client Success, Business Development, and Account Management teams throughout the United States
Director of Account Management
WGSN
09.2016 - 07.2018
- Achieved total billings growth of 14.8% during tenure as Director, with renewals growth of 13.8%, new business growth of 9.4%, and consulting growth of 53.9%
- Led team of 8-10 Account Managers to enhance enterprise client relationships and drive account expansion
- Developed strategic sales pipelines and delivered regional revenue forecasts while implementing training initiatives to improve consultative selling and client engagement
Senior Business Development Manager
WGSN
03.2013 - 09.2016
- Achieved over 110% of sales revenue target through strategic client engagement and relationship management
- Secured new logos to enhance growth across enterprise team, including accounts like Hilton, Wells Fargo, Beats, J.Crew, Norwegian Cruise
- Acquired enterprise clients, developing pipeline for WGSN's global trend forecasting and consumer insights platform, resulting in increased market presence
- Built relationships with senior leaders across fashion, retail, food & drink, tech, finance, hospitality and consumer brands while expanding adoption of SaaS insight solutions
- Used Personal Sales Formula to navigate conversion rate, AOV, activity input to consistently overachieve target
- Used sales methodology like BANT, MEDDPICC
Executive Director, Next Generation Summits
GDS International
08.2009 - 02.2013
- Led development and execution of executive-level leadership events focused on retail innovation, CFO leadership, and customer experience transformation
- Cultivated strategic partnerships and facilitated executive engagement to expand program initiatives
- Secured new event sponsorships, enhancing visibility and participation in industry shows
- Built and managed a sales territory by sourcing and qualifying new leads, managing the full sales cycle from cold outreach through negotiation and close
Education
Bachelor of Arts - Business Management and Elementary Education
Hartwick College
Oneonta, NY05-2009
Skills
- Sales Leadership
- Revenue Forecasting
- Strategic Partnerships
- B2B SaaS Sales
- Sales Planning
- Team Development
- Sales Training
- Pipeline Management
- Client management
- Cross-functional teamwork
- Performance tracking
- Talent acquisition
- Event networking
Websites
Accomplishments
3x Global Elite Award Winner
Work Preference
Job Search Status
Networking onlyWork Type
Full TimePart TimeContract WorkLocation Preference
HybridRemoteSalary Range
$225000/yr - $300000/yrTimeline
Vice President, North America Sales
WGSN
07.2018 - Current
Director of Account Management
WGSN
09.2016 - 07.2018
Senior Business Development Manager
WGSN
03.2013 - 09.2016
Executive Director, Next Generation Summits
GDS International
08.2009 - 02.2013
Bachelor of Arts - Business Management and Elementary Education
Hartwick College